Internet Development Trends Mobile Data Demands Illustrative Example

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Internet Development Trends Mobile Data Demands
(Illustrative Example)

• On-line navigator
• Favourite music
• Check parking availability

• Order and pay for a coffee
• Read the electronic newspaper

• Alarm clock
• News
• Traffic inf. system

• Log-on on the company LAN
• Electronic organiser
• Send and receive e-mails
• Check stock quotes
• Video conference meeting

• Go to bed

Wireless data

• Order a video on demand

• Look up a restaurant and make a reservation
• Pay at the restaurant

• Video conference with your relatives in USA

• Do the weekly shopping

• Holiday planning
• Buy a flight ticket
• Make a hotel reservation

• Order and pay for a taxi

The current and growing culture of mobility
creates a large market for wireless data in many
forms, especially when taking into account the
future convergence of media.
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USERS OF MOBILE INTERNETAPPLICATION NEEDS AND
MARKET FOCUS
Current offer is mainly directed at advanced
mobile consumers and Sohos, but first mover
advantages will be an important element to be
captured by the first one to tap the mass market
segment.