Mystery Visit Ltd' Introduction

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Mystery Visit Ltd' Introduction

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Car dealers, services. Tourist agencies, gastro units, hotels, ticket offices. Dealers, distributors, brand representatives. Call centers. Internet shopping ... – PowerPoint PPT presentation

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Title: Mystery Visit Ltd' Introduction


1
Mystery Visit Ltd.Introduction
2
Goals
  • Our major goal to contribute to our clients
    customer satisfaction.
  • We would like to participate in the service
    enhancement of our partners by providing
    experience-based feedback on contact-point
    operation reflecting own and competitors
    services.
  • Beyond gathering and supplying market information
    it is crucial to establish the relevant business
    implications and actionable steps - in
    cooperation with our partners.
  • Our focus is our client. After uncovering and
    understanding clients business issue we would
    like to help with flexible and professional
    solution to determine and reach their goals.
  • Our task is to satisfy the research need of our
    clients by providing full service. During our
    operation we wholly respect and apply the ESOMAR
    and PMSZ (Association of Hungarian Market
    Researchers) guidelines and standards.
  • During the projects we keep continuous contact
    with client to ensure the transparency of our
    operation.

3
Where can we help
  • The majority of purchasing decision is made at
    the point of sales. It is crucial, what kind of
    impulses effect the customer how is the physical
    environment, what impression the attendants make,
    how can they impact the decision.
  • The marketing efforts appears in physical form at
    the point of sales what is the message to the
    shopper, how he supposed to be convinced.
  • One of the most important and difficult task of
    HR is the effective development of sales staff,
    client service people. The feedback of POS
    experiences can serve as a base or supporting
    material to the training fact based, from
    independent source.
  • The sales team, distribution partners can be
    directly inspected, mirroring performance. It
    helps to set individual targets, and evaluate on
    individual basis.
  • Provide input to service developers.
  • All the above can aim own and competitor
    activities, helping to establish competitive
    advantages.

3
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Why is mystery shopping important?
  • A Mystery Shopping is an observation based
    research method, which reflect objectively the
    operation of service team such as sales and
    service representatives, consultants, client
    contacts, agents, distributors.
  • The effectiveness and proper operation of sales
    and client service process is also detected with
    this methodology.
  • The major idea of Mystery Shopping is, that the
    test shopper acts as a common shopper while
    purchase a product, ask for advice or need a
    service. After the experience of interaction a
    prepared report is filled out, which is
    summarized and analyzed by our experts.
  • Mystery Shopping is always tailor made, based on
    the clients requirements and internal standards.
  • Sales supporting researches, such as mystery
    shopping, mystery call, accompanied shopping
    trip, and further sales monitoring systems, help
    to create, maintain, and develop motivated,
    customer oriented sales and service team.

5
Our Team
  • A Mystery Visit Ltd ensures flexible, client
    focused service via its ten years mystery
    shopping experiences. Our continuously trained
    shopper team can act on very large scale from
    simple to extreme situations.
  • Our field workers can arrange real shopper for
    very different kind of products or services.
  • Our goal is the endless professional development,
    method improvement and high quality work in
    order to meet our client needs.
  • Throughout our work the improvement of our
    shopper team, their training and checking is
    highlighted such as direct personal contact
    with them.
  • Dedicated analyst and consultants help to
    interpret the results and keep contact with our
    clients during the projects.

5
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Why to use mystery shopping?
  • Audit and measure the quality of the service
  • Check the professional preparedness and loyalty
    of the colleagues
  • Enforce client orientated approach
  • Motivates service team
  • Helps to identify training needs
  • Provides background for sales trainings
  • Unfold competitors strengths and weaknesses
  • Supports sales monitoring system development
  • Gives feedback on point of sales physical
    condition, usage of point of sales material
  • Check and reflects compliance to the business
    policies, protocols, legal requirements
  • Helps improve service products

7
Research MethodologyServices offered by
MysteryVisit Ltd.
  • Mystery Shopping researches
  • Anonym mystery shopping (with web based follow
    up)
  • Open controlling shopping immediate feedback
  • Mystery call testing call center services
  • Other special observations mystery patient,
    mystery passenger etc.
  • Mystery Shopping back up studies
  • AST - Accompanied Shopping Trip
  • Qualitative in-depth researches on internal and
    external issues (shopper focus groups, client
    focus groups)
  • Client satisfaction measure
  • Point of sales material tracking
  • Support for system-planning
  • Sales flyer checking, data collecting
  • Sales support systems
  • Problem detection, situation analysis
  • Active participation on sales trainings

7
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Research areas
  • We worked already in these situations
  • Mystery shopping with our professional shoppers
  • Accompanied shopping with selected real shopper
  • Creating crisis situation (complain handling)
  • Extreme client
  • Measuring professionals preferences,
    recommendations
  • Inspecting quality of service
  • Observation of physical environment,
    communication materials.
  • Checking legal requirements application
  • We worked already on thesearea of business
  • Retail chains
  • Client service offices
  • Pharmacies
  • Hospitals and private clinics
  • Bank branches
  • Petrol stations
  • Car dealers, services
  • Tourist agencies, gastro units, hotels, ticket
    offices
  • Dealers, distributors, brand representatives
  • Call centers
  • Internet shopping

9
Contact
Dr. Szabó András C.E.O. 30/9 857 857,
szabo.andras_at_mysteryvisit.hu Katona Szerencsés
Dóra Managing Director 30/2 896 701,
szerencses.dora_at_mysteryvisit.hu Kertész Balázs
Research Director 30/2 896 688,
kertesz.balazs_at_mysteryvisit.hu Emri Andrea
Buisness development 30/371-8883,
emri.andrea_at_mysteryvisit.hu
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Thank you for your attention!
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