Buttless Land

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Buttless Land??? ??? ???

• An Opportunity to Change Israels Image

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The Problem
A shrubbery Sea of Galilee 2008
Bus Stop, Azrielli Junction.Tel-Aviv. 2008
A Tree, Florentin Tel Aviv 2008
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The Problem
The Beach Bat Yam, summer 2009
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The Problem
The Problem
The Beach Tel-Aviv, winter 2008
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The Problem
The Beach Tel-Aviv, winter 2008
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What is Buttless Land

• Non-governmental, non-profitable-organization
• Aim reduce cigarette butt litter
• I believe increase self responsibility in
  Israeli society
• Role model You can make a change
• Small things Matters
• You are part of the problem and the solution
• Means
• Education Ashtrays
• Vision
• Become national information center and main
  distributer of ashtrays and campaign material

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The Team

• Hanan Shteingart (30) - Initiator
• PhD student in excellence program
  www.icnc.huji.ac.il
• B.Sc (PhysicsE cum laude), M.Sc. (EE cum laude)
• 6 Years IDF service (Captain) as DSP team leader
• Yoav Suesskind (36)
• M.BA (UCLA Business School)
• Experience in Govermental, Wallstreet Stock
  Exchange, Hightech, industrial design
• Yair Volovitz (31)
• MA in Environmental Studies
• Product Manager in an International Company

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10 FACTSon Cigarettes Butt Litter

• It is the most common litter in the world.
• Dangerous to small children (might swallow)
• Was found in birds and fish stomachs
• Ends in waterways (10)
• 1 cigarette butt 8 litter of water poisoned
• Number 1 cause to fires
• 80 of all cigarette butts are thrown as litter
• Most common excuse lack of ashtray
• 70 of public it is a problem that should be
  solved
• 10-20 years to dissolve

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Our Solution

• Based on worldwide experience (AU,US,UK)
• Awareness Education
• Ashtrays
• Enforcement

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Awareness Education

• Media
• www.bdalim.info
• TV interviews (2)
• Magazine Articles (6)
• Radio broadcasts (2)
• Professional hired PR
• Campagains
• Universities, Beaches
• In the future
• Train police, rangers etc.
• Engage with other green NGO

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Campaigns
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Creative
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Pocket Ashtrays
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Our Pocket Ashtrays
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Public Ashtray
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Beach Ashtrays Car Ashtray
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Enforcement

• Motivate and Train Enforcers
• Police
• Civil Police
• Green Rangers
• Volunteering Civilians (through the ministry of
  environment)
• IDF (internal)
• Legislation
• Signs
• Public Ashtray
• Fines

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Why do we need Funding?

• Ashtrays
• Public trust fund to encourage city halls to
  install
• Pocket Buy Distribute Market
• Awareness
• TV/Radio/Internet media PR
• Research
• Support research on cigarette butt litter in
  Israel
• FIRST International cigarette butt litter
  conference
• Organization
• HR / Office / Cover Costs

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Business Plan
income
expenses
Bottom line donation ? impact and growth
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Lets Change Israels Image
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Thank you for you time

• contact us at
• bdalim.info_at_gmail.com
• 972(54)2271572
• Hanan Shteingart