Product Development and Partnership

1
Product Development and Partnership

• How Do We Get There?

2
Agenda

• Introduction
• Types and Roles of Organizations
• Suppliers
• Carriers
• Intermediaries
• Destinations

3
Agenda

• Product/Service
• Mix
• Development Decisions
• Partnerships
• Types
• Benefits

4
Introduction

• Rapidly Changing
• Varies by Industry
• Must Adapt Mix
• Service and Product
• Customer
• Partner

5
Introduction

• Overall
• Horizontal Integration
• Vertical Integration
• Increasing Competition

6
Agenda

• Types and Roles of Organizations
• Suppliers
• Carriers
• Intermediaries
• Destinations

7
Organizations

• Suppliers
• Lodging
• Chain Domination
• Brand Segmentation
• Mergers and Joint Marketing Programs
• All Suite
• Frequent Guest Programs
• Special Services and Amenities

8
Organizations

• Suppliers
• Foodservice
• Changing Mix
• Traditional
• Additional
• Franchising
• Co-Branding
• Locations
• Institutional Outlets
• Terminals

9
Organizations

• Suppliers
• Foodservice
• Segmentation
• Ownership

10
Organizations

• Suppliers
• Cruise Lines
• Growth and Capacity
• Not Liners
• Not U.S. Flag Fleet
• Not U.S. Law

11
Organizations

• Suppliers
• Cruise Lines
• Target Markets
• Alternative to Resorts
• Group
• Conventions and Meetings
• Incentive
• Demographics
• Old and Wealthy?
• Young and Moderate Income?

12
Organizations

• Suppliers
• Cruise Lines
• Market Structure
• Depend on Retail Travel Agents
• New Competition (Ownership)
• Resorts
• Theme Parks

13
Organizations

• Suppliers
• Car Hire
• Concentration
• Dependence
• Airlines
• Retail Travel Agents
• Tie Ins
• Frequent Stay
• Frequent Flier

14
Organizations

• Suppliers
• Attractions and Events
• Physical and Fixed
• Mobile
• Participation
• Government
• Not-for-Profit
• Corporate

15
Organizations

• Suppliers
• Casinos
• Number
• Location
• Outlets
• Water
• Internet

16
Organizations

• Carriers
• Airlines
• Concentration
• Hub and Spoke
• Frequent Flier Programs
• (Global) Alliances
• Distribution Channels

17
Organizations

• Carriers
• Ferries
• Niche Markets
• Archipelagos
• Seas
• Transit and Tourism

18
Organizations

• Carriers
• Rail
• Intra-city
• Inter-city
• Passenger
• Commute
• Leisure
• Freight

19
Organizations

• Intermediaries
• Retail Travel Agents
• Mix
• Customers
• Relationship with Industry

20
Organizations

• Intermediaries
• Wholesalers
• Buy in Bulk
• Take Title
• Retail
• Travel Agents
• Internet

21
Organizations

• Intermediaries
• Corporate Travel Departments
• Centralize
• Outsource
• Travel Planners
• Incentive
• CCE

22
Organizations

• Destinations
• Levels
• Country
• State
• Local
• Outsourcing

23
Agenda

• Product/Service
• Mix
• Development Decisions

24
Product/Service

• Mix
• Staff
• Buildings
• FFE
• Signage
• Communications
• Earned
• Purchased

25
Product/Service

• Development Decisions
• Organization-Wide
• Expand
• Breadth and, or Depth
• Modernizing
• Branding
• Efficiency
• Effectiveness
• Individual Unit

26
Agenda

• Partnerships
• Types
• Benefits

27
Partnerships

• Types
• Customers
• Same Business
• Related Business
• Non-Related Business

28
Partnerships

• Benefits
• New Markets
• Mix Enhancement
• Add Value
• Demand and Supply Management
• Expertise
• Risk