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Gudok media Portfolio

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SAKVOYAG delivers constant exposure on all lounge cars of RZD. ... multi-sided view on traveling and pictures different places all over the world. ... – PowerPoint PPT presentation

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Title: Gudok media Portfolio


1
Gudok mediaPortfolio
2
Organizational structure
GUDOK Management Company of RZD (Russian
Railways) media
Business-to-personnel
Business-to-business
Business-to-consumers
RAILROAD NEWSPAPERS
Oktyabrskaya magistral
Moskovskiy zeleznodorognik
Volgskaya magistral
TRADE JOURNALS
TRANSPORTNUY KLUB
SAKVOYAG
Vostochno-Sibirskiy put
Vpered
ZELEZNODOROGNUY TRANSPORT
Dalnevostochnaya magistral
AUTOMATIKA, SVYAZ I INFORMATIKA
Zeleznodorognik Povolgya
PUT O PUTEVOE HOZYAISTVO
Zabaikalskaya magistral
Zvezda
ZELEZNUE DOROGI MIRA
Krasnoyarskiy Zeleznodorognik
LOKOMOTIV
Kuybyshevskiy Zeleznodorognik
VAGONU I VAGONNOE HOZYAISTVO
Prizuv
Uralskaya magistral
Severnaya magistral
Transsib
Daily newspaper GUDOK
Friday bi-monthly supplement LOKOMOTIV
3
Daily newspaper GUDOK
  • What is it? The oldest and most respected
    transport newspaper in Russia
  • Date founded 1917
  • Frequency Daily (5 times a week)
  • Circulation 243 830
  • Geography
  • Russia 97
  • Other CIS countries 3
  • Readership 576 000
  • Passengers of RZD
  • Workers of transport industry, ministries and
    authorities
  • Managers of transport and logistic companies
  • Managers of shipping agencies
  • Managers of transport machinery companies
  • Publication size ?-2
  • Number of pages 8
  • Employees 218
  • Distribution
  • Subscription 92
  • Free in-train distribution in lounge cars 8

4
Friday bimonthly supplement LOKOMOTIV
  • What is it? First Russian football club newspaper
  • Date founded 2006
  • Frequency Bimonthly
  • Circulation 65 000
  • Publication size A2
  • Number of pages 4
  • Distribution
  • Supplement to Gudok 95,4
  • Retail in home matches of Lokomotiv 4,6
  • Essential reading for fans of the Lokomotiv FC

5
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6
Trade journalsOverview
  • These publications comprehensively analyze the
    reformation of RZD, the development strategy,
    investment and regional policy of RZD
  • They are pack full of industry news, analyzes and
    other vitally important for workers of RZD
    information
  • Editorial staff works closely with different
    departments of RZD, railways and leading research
    and development institutes

7
Trade journalsZELEZNODOROGNUY TRANSPORT
(Railway transport)
  • What is it? The oldest transport journal in
    Russia
  • Date founded 1826
  • Frequency Monthly
  • Circulation 3000
  • Geography
  • Russia 83.1
  • Ukraine 9
  • Kazakhstan 5.6
  • Other CIS countries 2.3
  • Publication size 84108/16
  • Number of pages 80
  • Employees 24
  • Distribution Subscription 100
  • Web http//www.zdt-magazine.ru/
  • Inside this journal, there are articles about the
    economics and security of the railway transport,
    some other technical aspects of railway, social
    policy, human resources, and international
    experience everything a reader would want and
    expect from a first-class railway journal
  • The journal aims at the wide readership of
    railway workers, first of all directors and
    specialists, scholars, designers and project
    managers

8
Trade journalsAUTOMATIKA, SVYAZ I INFORMATIKA
(Automation, communication and information
science)
  • What is it? Journal on information science in
    railway
  • Date founded 1923
  • Frequency Monthly
  • Circulation 3500
  • Geography
  • Russia 82.9
  • Ukraine 6.7
  • Kazakhstan 6
  • Byelorussia 3.2
  • Other CIS countries 1.2
  • Publication size 6088/8
  • Number of pages 48
  • Employees 15
  • Distribution Subscription 100
  • This publication delivers value to workers of
    automation, communication, tele-mechanics and
    information science railway industries. It is
    aimed at specialists from research and
    development organizations, scholars and students

9
Trade journalsPUT O PUTEVOE HOZYAISTVO
(Railway track and track economy)
  • What is it? Technical analysis of railway track
    economy
  • Date founded 1957
  • Frequency Monthly
  • Circulation 4500
  • Geography
  • Russia 86.7
  • Ukraine 5.7
  • Byelorussia 4.1
  • Other CIS countries 3.5
  • Publication size 6084/8
  • Number of pages 40
  • Employees 19
  • Distribution Subscription 100
  • This journal provides in-depth technical analysis
    of the railway business economy

10
Trade journalsZELEZNUE DOROGI MIRA (Rail
international)
  • What is it? Russian version of Rail International
  • Date founded 1961
  • Frequency Monthly
  • Circulation 1500
  • Geography
  • Russia 84.2
  • Kazakhstan 7
  • Ukraine 5.7
  • Other CIS countries 2.4
  • Publication size 6088/8
  • Number of pages 80
  • Employees 18
  • Distribution Subscription 100
  • This publication describes scientific and
    technical achievements and shares work experience
    of railway companies all over the world

11
Trade journalsLOKOMOTIV (Locomotive)VAGONU I
VAGONNOE HOZYAISTVO (Railroad cars and cars
management)
  • LOKOMOTIV (Locomotive)
  • What is it? Journal on locomotive engineering
  • Date founded 1957
  • Frequency Monthly
  • Circulation 10000
  • Geography
  • Russia 91,2
  • Ukraine 7
  • Other CIS countries 1.8
  • Publication size 84108/16
  • Number of pages 48
  • Employees 23
  • Distribution Subscription 100
  • This journal is directed towards personnel
    training in motive-power, power supply and
    locomotive repair industries. Among others are
    motor-men, mechanics, electricians, engineers and
    students
  • VAGONU I VAGONNOE HOZYAISTVO
  • (Railroad cars and cars management)
  • What is it? Everything about railroad cars
  • Date founded 2005

12
Railroad newspapersOverview
  • 15 out of 17 RZDs railroads have its own road
    newspapers
  • Road newspapers aimed to personnel of these
    railroads
  • Help keep corporate spirit high
  • Promote corporate culture
  • Distribution 100-paid subscription

13
Oktyabrskaya magistral (October railroad), The
October railroad
  • Frequency Weekly
  • Circulation 12 951
  • Geography
  • St-Petersburg
  • Leningrad region
  • Murmansk region
  • Pskov region
  • Novgorod region
  • Tver region
  • Volgograd region
  • Karelia
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription
  • Readership Personnel of the October railroad

14
Moskovskiy zeleznodorognik (The Moscow railroad
worker), The Moscow railroad
  • Frequency Weekly
  • Circulation 31 400
  • Geography
  • Moscow region
  • Kaluga region
  • Tula region
  • Vladimir region
  • Orlov region
  • Smolensk region
  • Kursk region
  • Bryansk region
  • Ryazansk region
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription
  • Readership Personnel of the Moscow railroad

15
Volgskaya magistral (Volga railroad), The
Gor'kiy railroad
  • Frequency Weekly
  • Circulation 12 489
  • Geography
  • Nizhniy-Novgorod region
  • Vladimir region
  • Moscow region
  • Kirov region
  • Ryazansk region
  • Perm region
  • Ekaterinburg region
  • Vologda region
  • Ulyanov region
  • Chuvashiya
  • Udmurtia
  • Bashkirya
  • Mary-El
  • Mordoviya
  • Tatarstan
  • Publication size A-3

16
Vostochno-Sibirskiy put (The Eastern Siberian
way), The Eastern Siberian railroad
  • Frequency Weekly
  • Circulation 47 023
  • Geography
  • Irkutsk region
  • Buryatiya
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription

17
Vpered (Go ahead), The Southern East railroad
  • Frequency Weekly
  • Circulation 18 516
  • Geography
  • Voronezh region
  • Lipetsk region
  • Tambov region
  • Belgorod region
  • Kursk region
  • Ryazansk region
  • Tula region
  • Saratov region
  • Penza region
  • Publication size A-3
  • Number of pages 24
  • Distribution 100-paid subscription

18
Dalnevostochnaya magistral (The Far-Eastern
main), The Far-Eastern railroad
  • Frequency Weekly
  • Circulation 9 000
  • Geography
  • The Khabarovsk Region
  • The Primorskiy Kray
  • Amur region
  • Yakutiya
  • Evreiskaya autonomous region
  • Publication size A-3
  • Number of pages 8
  • Distribution 100-paid subscription

19
Zeleznodorognik Povolgya (The Volga region
railroad worker), The Volga railroad
  • Frequency Weekly
  • Circulation 8 300
  • Geography
  • Volgograd region
  • Astrakhan region
  • Saratov region
  • Publication size A-3
  • Number of pages 8
  • Distribution 100-paid subscription

20
Zabaikalskaya magistral (The Transbaikal main),
The Transbaikal railroad
  • Frequency Weekly
  • Circulation 19 460
  • Geography
  • Chita region
  • Amur region
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription

21
Zvezda (The Star), The North-Caucasian railroad
  • Frequency Two times a week
  • Circulation 15 650
  • Geography
  • Rostov region
  • The Stavropol Kray
  • The Krasnodar Kray
  • The republic of Adygeya
  • The republic of Kabardino-Balkariya
  • The republic of Karachayevo-Cherkesiya
  • The republic of North Osetia
  • The republic of Chechen
  • The republic of Daghestan
  • The republic of Ingushetiya
  • The republic of Kalmykiya
  • Publication size A-3
  • Number of pages 8
  • Distribution 100-paid subscription

22
Krasnoyarskiy Zeleznodorognik (The Krasnoyarsk
railroad worker), The Krasnoyarsk railroad
  • Frequency Weekly
  • Circulation 11 176
  • Geography
  • The Krasnoyarsk Kray
  • Khakasiya
  • Kemerovo region (part)
  • Irkutsk region (part)
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription

23
Kuybyshevskiy Zeleznodorognik (The Kuybyshev
railroad worker), The Kuybyshev railroad
  • Frequency Weekly
  • Circulation 7 500
  • Geography
  • Samara region
  • Ulyanov region
  • Penza region
  • Tambov region
  • Ryazansk region
  • Chelyabinsk region
  • Orenburg region
  • Mordovia (the southern part)
  • Tatarstan (the eastern part)
  • Bashkirya
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription

24
Prizuv, The Yuzhnouralsk railroad
  • Frequency Weekly
  • Circulation 23 803
  • Geography
  • Chelyabinsk region
  • Kurgan region
  • Orenburg region
  • Bashkirya
  • CIS countries
  • Severokazakhstanskaya region
  • Kazakhstan
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription

25
Uralskaya magistral (The Ural main), The
Sverdlovsk railroad
  • Frequency Weekly
  • Circulation 16 500
  • Geography
  • Sverdlovsk region
  • Perm region
  • Tyumen' region
  • Khanty Mansiysk autonomous region
  • Yamalonenetskiy autonomous region
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription

26
Severnaya magistral (The North main), The North
railroad
  • Frequency Weekly
  • Circulation 7 100
  • Geography
  • Yaroslavl region
  • Ivanov region
  • Vladimir region
  • Yamalonenetskiy autonomous region
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription

27
Transsib, The Western Siberian railroad
  • Frequency Weekly
  • Circulation 78 807
  • Geography
  • Novosibirsk region
  • Tomsk region
  • Omsk region
  • Kemerovo region
  • Altai kray
  • Publication size A-3
  • Number of pages 16
  • Distribution 100-paid subscription

28
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29
TRANSPORTNUY KLUB (Transport club)
  • What is it? Transport business weekly for CIS
    countries
  • Date founded 2006
  • Frequency Weekly
  • Circulation 10000
  • Publication size 230290 millimeter
  • Number of pages 48
  • Distribution Subscription 100
  • TRANSPORTNUY KLUB is the first transport business
    weekly aimed to the CIS countries. Through a mix
    of in-depth analysis, news coverage, commentaries
    and interviews this journal provides readers with
    all relevant for transport industry information

30
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31
SAKVOYAG SV(Traveling Bag)
  • What is it? In-train travel magazine
  • Date founded 2005
  • Frequency Monthly
  • Circulation 270000 to 600000 copies depending on
    month
  • Publication size 210297 millimeter
  • Number of pages 96
  • Distribution On-board magazine of RZD (free for
    First Business Class passengers)
  • SAKVOYAG delivers constant exposure on all lounge
    cars of RZD. Its goal is to provide a unique and
    multi-sided view on traveling and pictures
    different places all over the world. It is the
    perfect travel partner a knowledgeable guide
    and an entertaining companion. SAKVOYAG is read
    by well-off passengers of RZD. Its known as a
    log-book of RZD

32
  • For any further information, please contact
  • Boris Galkin
  • "Gudok business development manager
  • Email galkin_at_gudok.info
  • Tel 7(926)1707031
  • Management Company "Gudok"
  • 105066, Moscow, Staraya Basmannaya Str., 38/2,
    building 3
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