Results

1
Snowball group on Market Development and Consumer
Behaviour

• Results

2
Outline

• Snowball group
• Quotes
• Main Message
• Consumers
• Producers
• Government
• Next steps

3
Workshop participants

• Industry
• Shell, Rabobank
• Ford, Toyota
• Interest groups
• UITP
• Foundation for Nature and Environment
• Motoring associations
• Governments (Ministries of Transport/cities)
• UK, NL, Stockholm, Rotterdam
• Research institutes
• Ec. Res. Inst (Fin)
• Rand Europe

4
Quotes

• A lot of talk, but no action
• In the end, the consumer decides
• It is the consumers that drive the politicians
• There is no common solution for all European
  countries
• The power of action is risk of failure
• We have all the ingredients. Just do it!
• Think BIG!
• We tried it in Rotterdam but bureaucracy killed
  it
• I did not succeed in letting everyone sing from
  the same song sheet
• We need a critical mass
• In the end, there is no one single solution

5
Main messages

• Governments hold the solution for the chicken and
  egg-dilemma by having a clear vision,
  demonstrating leadership and setting the agenda
• Create public awareness and acceptance by doing
  large scale demonstration projects involving
  public transport, car technologies and renewable
  fuels

6
Consumers

• Cars should be equally good as current ones
• The changes should make consumers better off.
• Information should be complete and accurate
• Active social marketing
• Shape the future by stimulating new trends
  (environmental consciousness)
• Build awareness and experience through large
  scale demonstration projects
• Offer multiple options / choices
• Possibilities involved ??

7
Producers

• Outcome based regulations
• Well to wheel approach
• RD
• More than reducing CO2 (local regional
  polutants)
• Governments should create strong links between
  university research and industry-needs (applied
  research)
• Large scale demonstration projects to provide
  economies of scale
• Governments should select promising solutions ()
• Communicate consequences of choices
• Goverments should be consistent (trustworthy)

8
Government

• Demonstrate leadership, take initiative indicate
  urgency
• Provide framework set targets, make clear
  policy, market it to the citizens and industry
• Develop an integral vision together with the
  citizens and industry
• Should set an example through green procurement
  (fleet owner)
• Getting the prices right (let the market do its
  job, no structural subsidies
• Be an aggressive/pro-active forerunner in policy
  strategies

9
Next steps

• Involving more countries
• Refining and improving the messages
• Create synergy and build momentum with ongoing
  efforts (e.g., UITP e.a. 9/23)