eLearning Ad Astrum A Corporate Presentation Mahesh Shahdadpuri

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eLearning _at_ Ad Astrum- A Corporate Presentation
Mahesh Shahdadpuri
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Contents

• Who we are
• Our service offerings
• Elearning _at_ Ad Astrum
• Simple e learning System Architecture
• Customized UIE Methodology
• Sample templates
• Summary
• 3 Year Road Map
• Delivery Model
• Credentials /eLearning engagements

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Who We Are

• An eBusiness and e-Learning Solutions Company
  www.adastrumtech.com
• A truly global company with offices in the US
  (New York), UAE (Dubai) and India (Bangalore)
• Backed by a leading Group Company based out of
  Dubai, UAE
• Poised to take advantage of the growth potential
  with established infrastructure, quality
  processes and people

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Our Service Offerings
Customer
Delivery
Trading And Distribution
eLearning
Government
CMS
B2B / CRM
Consultancy
Integration
Creative
Technology
Customer Support
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Other than e learning - Our Service Offerings

• SPECIFIC PRODUCTS
• eTradesoftTM
• B2B internet based CRM solution that focuses on
  increased productivity thru cost savings and
  increase in sales this solution is Palm and SMS
  enabled
• eTracksoftTM
• A complete web based real time CRM logistics
  solution for container companies. Other
  components to this are the fleet management, WMS
  systems etc.
• eAutosoftTM
• An innovative CRM solution that gives corporates
  instant access and management to manage car
  service, accident and repair over the internet
• ePalmsoftTM
• An innovative CRM solution on the handheld Palm
  that provides business critical information such
  as sales orders entry, order status, customer
  history etc.

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eLearning _at_ Ad Astrum
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eLearning _at_ Ad Astrum

• Objective of e-learning Engage, Inform and
  Challenge
• The classroom and the computer as part of the
  same continuum
• We address the need holistically
• Organization objective
• One size fits all?
• Building an e learning community
• Traditional Classroom
• Student cannot follow own pace
• Teacher dependence for all the answers
• Individual enquiry and peer pressure
• Onus of teaching and onus of learning?
• Online learning

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eLearning _at_ Ad Astrum

• Total Time Versus Actual Learning Time
• Ice-breaker time about 5 minutes
• Attention getting about 5 minutes
• Active learning time about 15 minutes
• Group behavior about 5 minutes
• Synch up time about 5 minutes
• Environmental factors about 5 minutes
• Communication time about 10 minutes
• Tune-out time about 10 minutes

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eLearning _at_ Ad Astrum

• Task of Bridging the gap
• Community based interaction encouraging
  individual effort
• Developing a higher order of learning- beyond the
  curriculum - critical thinkers
• Close the gap between group identity and self
  identity
• Committed to a blended approach
• ILT and CBL Both approached complementing

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eLearning _at_ Ad Astrum

• Adopting an instructional methodology
•           Is the instruction based on a real
  need?
•           Are there clear learning goals for the
  learner?
•           Is the instruction provided in a
  step-by-step, scalable manner?
•           Are there challenges in the
  instruction the learner can take on?
•          What tutor support is available?
•         What additional resources are available?

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eLearning _at_ Ad Astrum

• Fitting Medium to the message
• Text
• Videos
• animation and multimedia
• assessments and hands on labs
• exercises and self tests
• Tracking the actual learning versus the
  objective
• Constant Feedback, assessments, skill gap
  analysis
• A Roadmap for the Future
• Fit into organizational and Training
  initiatives
• Promoting better learning and lifelong
  learn-ability
• Return on the E-learning initiative
• Financially, Learning Values, and Achieved
  competencies

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Elearning system architecture
USER Database
Content Database
Other Complementary Elements
Learning Management System
Online Tutor
Chat
Course Builder
Whiteboard
Newsgroups
Glossary
FAQ
News
Bulletin Board
Resources
Catalog
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Customized UIE Methodology
WEBCT Blackboard
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The learning environment These screens show the
learning environment and their components
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eLearning _at_ Ad Astrum
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eLearning _at_ Ad Astrum
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eLearning _at_ Ad Astrum
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Summary - eLearning _at_ Ad Astrum

• Service Offerings
• Development and maintenance of eLearning
  products, creating end to end learning solutions,
  for both Corporate and Educational Sectors.
• Technical Competencies
• Web Authoring Tools / Course Builders, LMS /
  LCMS, Collaboration Tools, Search Engines,Content
  Conversion
• Creative Competencies
• Instructional Design, Information Architecture,
  Visual Design, Content Management.
• Standards
• IEEE Software Development Standards, AICC, SCORM,
  RIO

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Summary - eLearning _at_ Ad Astrum

• Development Approach
• Build From Scratch, Standard Package and Tool
  Integration, Framework Customization and
  Multimedia Enhancement
• Process
• Ad Astrums proprietary UIE process customized to
  eLearning industry.
• Complementary Competencies
• eCommerce, personalization, content management,
  business intelligence, community building.
• Focus on Quality
• An inherent part of our corporate culture
• Puts the onus of delivering Quality on each
  individual

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3 Year Road Map

• Empower the nationals with strong elearning
  solutions working closely with Government and
  Educational Institutions.
• Become recognized as a elearning technology
  company specializing in the Middle East market
• Develop mature competencies in the eLearning
  and Government and major corporate domains in 2
  years
• Grow our current client base in the GCC through
  strong alliances
• Become acknowledged as a top quality IT Services
  Supplier in the UAE.
• Provide thought leadership in key emerging
  technologies and industry verticals

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Strategy
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Creative Competencies
Information Architecture
Instructional Design
Content Management
Labeling / Messaging / Help Agents
Visual Design and Presentation
Integrated Experience Design
User Task Based Conceptualization
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Technology Competencies
Core Microsoft Solutions
ORACLE Consulting
Core Java Solutions
Mobile Commerce
Content Management Systems
Commerce Engines
Application Development
EAI and B2B
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UIE Methodology
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Global Delivery ModelTypical lifecycle activities
OFFSHORE
ONSITE

• Project Management
• Innovate, Enable
• Detailed software design
• IA walkthroughs
• Digital Prototypes
• Construction / Testing
• Documentation

• Project coordination
• Understand
• Business Architecture, Analysis, Modeling
• High level IA
• Visual Design Concept

• Enable
• On site testing
• Implementation

• Post Implementation
• Bug Fixes
• Warranty
• Application Support Maintenance

Post Implementation On site support
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Alliances
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Engaging the best a few of them
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eLearning Credentials
Higher Colleges Of Technology Media Enrichment
of courses built on WEBCT, Interactive Flash
Animations and Technical Consultancy. Content
Enablers A marketplace with different learning
channels finance, imports and exports,
logistics, etc. Knowledgelinx A partnership to
scale up their Learning Platform KL2000 Course
development UNext Market leaders in providing
online management courses to corporate audiences
Cardean online university Developed the course
suite flash based media objects USA Department
of Commerce Developed an intranet learning
solution for employees NIST WBT for awareness of
Standards
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Thank You