Levis Case Study

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Levis Case Study 6

• According to the video, what is Integrated
  Marketing Communications and how is it used on a
  global basis by Levi Strauss? Consider all
  elements of the promotional mix.
• Who are Levis competitors?
• How does Levis manage its brand internationally?
  Support your answer.
• According to the article, how did Levis change
  their advertising strategy during the 90s?
• What are some of the benefits of globalization,
  according to the staff of Levis?