Perfecting Your Image

1

• Perfecting Your Image
• October 3, 2003

2
Determine Current Assets

• Review Materials
• GOOD? BAD? MISSING? TALENT RELEASES?
• All Call For Footage
• MEDIA, ATTRACTIONS, PRODUCTION CO., CORPORATE
  ETC.
• Logging/Database
• VHS OR DVD TC REFERENCE/SOFTWARE OR CUSTOM APP.
• Access
• MEDIA B-ROLL, CD DISTRIBUTION, ONLINE ACCESS

3
Its Going to Cost How Much?!?!

• Create Partnerships
• WHO ELSE BENEFITS?
• CHAMBER OF COMMERCE
• CITY GOVERNMENT
• NEIGHBOR CVBS
• PR/ADVERTISING AGENCIES
• MEDIA OUTLETS
• ATTRACTIONS
• CORPORATIONSETC.

4
Future Video Needs

• Lights, Camera..Action!
• WHAT SHOULD I SHOOT?
• SKYLINE AERIALS
• PEOPLE/LIFESTYLES
• DOWNTOWN
• ATTRACTIONS SPORTING EVENTS
• HOSPITALITY
• TRANSPORTATION
• ARTS MUSIC
• NEIGHBORHOODS
• SHOPPING ETC.

5
Futureproofing Your Video

• Short term vs. Long Term
• BROADCAST, LIBRARY OR BOTH?
• New Broadcast Standards in 2006
• HDTV AFFECTS BOTH BROADCASTER NON-BROADCASTER
• HALF DOZEN FORMATS (HDCAM, 24P HD DVC PRO)
• BETTER PICTURE, INCREASED RESOLUTION PIXELS
• DOLBY 5.1 SURROUND SOUND
• 16 X 9 ASPECT RATIO
• REDUCED COST
• CONVERTS TO ALL VIDEO FORMATS

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• Perfecting Your Image
• October 3, 2003