RUBEN JAMES Bar

1
RUBEN JAMES Bar Nightclub

• Owner Michael Hass
• SIC5813
• NAICS722410

2
Location

• 159 Main Street Burlington,
  Vermont
• Corner of Main Church Street
• the heart of the college bar-hopping scene

3
September 1st, 2001

• Opening Day
• Full Service Bar and Night Club
• Daily Drink Specials
• Daily Entertainment

4
Our Customers

• 21 years old
• College Students
• Drinking
• Socializing
• Music
• Dancing

5
Pricing Strategy

• Maintain prices at a level consistent with
  competitive activity and the market place
• BEER 1-3.50
• WELL DRINKS 3.50-4.50
• NO COVER CHARGE

6
Marketing Channels

• Seven Days
• Fliers
• Word of Mouth
• Promotion

7
Operations

• Employees
• Duties and Responsibilities

8
RJs Floor Plan

• Entrance
• Front Window
• Bar
• Dance Floor
• DJ Booth
• Restrooms

9
Pre-Business Purchases
10
Year One Forecast

• First Years Sales based on
• 70 occupancy Weekdays
• 98 occupancy Weekends
• 9.35 per customer, per visit

11
Financial Ratios

• Return on Assets .18
• Gross Profit Margin .737
• Break-Even Quantity
• BEQ Sales, 1,673,628
• BEQ People, 178,997
• BEQ Days, 1,967