Undergraduate Student Recruitment

1
Undergraduate Student Recruitment

• P. Barry Butler, Associate Dean
• College of Engineering
• The University of Iowa

2
BACKGROUND

• New Recruitment Team in Fall 1997
• Barry Butler, Associate Dean
• Jane Dorman, Director of Admissions
• Vision and Plan for Recruiting Top Scholars was
  Defined and Implemented
• Coordinated with UI Admissions Office
• Restrictions on time and resources

3
RECRUITMENT PLAN

• Increased focus on personal contact
• students and parents
• Promote campus and CoE visits
• one-on-one meetings with Jane Dorman
• talk/lunch with faculty and Associate Dean
• CoE tours given by Student Ambassadors
• no student requesting a meeting with faculty will
  be turned down

4
RECRUITMENT PLAN

• Promote Unique Strengths of College
• Size of College, personal attention
• Research opportunities
• Engineering and something more
• Post-Visit Follow Up
• phone call
• personal letters and CoE/SC postcard

5
RESULTS

• Student Quality
• Average Student in College of Engineering
• ACT 28.6 (up from 27.8)
• High School GPA 3.66
• High School Rank top 15
• Student Diversity
• 7 ethnic minorities
• 27 female

6
SCHOLARSHIP EXPENSES(Freshman Class)

• University of Iowa Awards
• Presidential Scholars (31 to CoE)
• Deans Scholars (29 to CoE)
• Opportunity at Iowa Scholars (15 to CoE)
• National Merirt Finalists (19 to CoE)
• 182,500 for 1998-99 academic year
• College of Engineering Awards
• 200,000 for 1998-99 academic year

7
SCHOLARSHIP FUND RAISING

• 400,000 per year will
• Maintain current program at steady state
• 1,800,000 per year will
• Provide full tuition for 50 of students