JetFan Technology Limited

1
JetFan Technology Limited

• By Ryan E. Stull

2
Table of Contents

• Introduction
• Concept
• Market
• Industry
• Analysis
• Conclusion

3
Introduction

• JetFan is a superior fan impeller technology
• Premium priced
• Provides superior cooling power
• Little to no competition

4
Concept

• Is an impeller which will be manufactured for
  existing cooling fans
• Will be used on such products as CPUs,
  hairdryers, and vacuum cleaners.

5
Marketing

• Compact electronic equipment cooling (CEEC)
• Domestic appliances
• Heating, ventilation and cooling (HVAC) of
  buildings and cars

6
Marketing (Contd)

• The chosen launch market is the CEEC
• Target market size is 350 million fans
• New market trends are continuing miniaturization
  and faster computers

7
Industry

• Relevant players in CEEC market are

8
Industry (Contd)

• Cooling fan competitors are Papst, NMB, and
  Sunon.
• Fan impeller competitors are in-house
  manufacturing facilities of CEEC.
• Threat of thermoelectric coolers.

9
Analysis
10
Conclusion

• JetFan has a very good chance of succeeding!