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TwinLinx Company Presentation

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Listening music samples on concert posters or CD posters. Exchanging information between phones ... music from the tag. NFC phone used to listen to the music ... – PowerPoint PPT presentation

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Title: TwinLinx Company Presentation


1
Presentation OCOVA September 9th, 2008

Jacek Kowalski CEO
2
Who is Twinlinx?
  • Twinlinx Created in August 2006 by Jacek
    Kowalski, Founder and former CEO of Inside
    Contactless, currently leading chip supplier for
    contactless payment and NFC markets
  • Our Vision NFC technology integrated with the
    mobile phone will generate many opportunities
    for development of attractive consumer oriented
    contactless applications
  • Mission Provide NFC hardware and applications
    development platform allowing to integrate NFC
    technology with the existing and future mobile
    phones

2006
3
What NFC-enabled phones can do?
Server
Link to a back office server
Recharge
Exchange data
Update
Listen/Talk
View
Get information
Type
Pay for services
NFC (Near Field Communications) Short range
contactless communication technology allowing a
phone to behave as a card or as a reader.
4
Enabling NFC market development
  • Why NFC market does not develop?
  • There are no applications as there are no
    NFC-enabled phones
  • Phone manufacturers will not generalize NFC
    integration within phones without clear consumer
    demand for such phones
  • Consumers are not keen to change their phones to
    get access to an NFC application and are not
    fully confident in phone security as banking card
  • Uncertain business models around NFC-enabled
    phones of different market players
  • Twinlinx solution is

A thin sticker integrating NFC technology and
using bluetooth communication to connect it to
the phone
5
NFC versus bluetooth phones volumes
1500m
NFC sticker TAM
350m
NFC Phone TAM
Source PiperJaffray 2007, ABI Research 2007
  • Todays phones park 50 of phones has
    bluetooth, no NFC phones
  • In 2012 80 of phones will have bleutooth,
    only 10 of phones will have NFC
  • Conclusion NFC sticker will be the mainstream
    market for NFC-enabled phones

6
NFC sticker concept
Area for branding
Switch-on button
35 mm
28 mm
Photovoltaic cell for battery recharging
SPDU sticker activation model?
  • Stick it to the back of the phone
  • Pair it with the phone
  • Download application midlet from the sticker or
    from the server
  • Use phone with different card-like or reader-like
    applications

7
Strengths of the NFC Sticker concept
  • Proven acceptance by consumers of phone sticker
    concept
  • Phone sticker with card only function issued by
    Mastercard
  • NFC Sticker works with the existing phones
  • No need to issue many new phone models
    integrating NFC
  • No need to convince consumers to change their
    phones
  • 25x lower costs compared with the phone
    replacement (10 versus 250)
  • Compatibility with any existing contactless card
    application
  • Immediate market with distribution channels for
    200m card users
  • Respects the existing smart card value chain and
    security models
  • Sticker can be personalized using standard
    contactless card model

8
Existing markets for NFC applications
  • Transport
  • 200m consumers using contactless cards for
    transport payment
  • NFC sticker used to pay for a trip or as a
    commuter card
  • NFC phone used to recharge units in the sticker
  • Payment
  • 50m consumers having contactless payment cards in
    the US
  • NFC sticker used as payment card
  • NFC phone connect to the sticker for on line
    payment services
  • Retail
  • Millions of loyalty cards issued
  • NFC sticker used as multiple loyalty cards
    carrier
  • NFC phone used to display point, product
    information, promotions,
  • Access Control
  • 50m users of contactless cards as company card
  • NFC sticker used for door entrance and as
    internal payment card
  • NFC phone used to issue access rights and payment
    nghts

9
Some future NFC applications
  • Smart posters
  • Connecting on-line to get access to information
  • NFC sticker used read a contactless tag attached
    to the poster
  • NFC phone used to connect to a server and display
    information
  • CD music sampling
  • A poster issued for each CD and containing tags
    with music samples
  • NFC sticker used to download the music from the
    tag
  • NFC phone used to listen to the music
  • Pairing
  • Pairing a bluetooth device with the phone
  • NFC sticker reads the bleutooth device
    identification number
  • NFC phone performing pairing with device using
    this number
  • Business cards
  • Personal information is stored on the sticker
  • Approaching 2 phones make transfer information
    between phones
  • NFC phone used to display the information

10
Twinlinx competitive advantages
  • Patented NFC sticker architecture making it
    compatible with the existing contactless
    applications and with future NFC phones
  • Strong financial support of the project from the
    Region
  • Highly experienced team internationally
    recognized in the field of NFC, contactless and
    smart cards
  • Advantage of the first mover

11
CONTACT INFORMATION
Espace Descartes Bat B 425, rue Rene
Descartes 13587 Aix-en-Provence, France Tel. 33
(0)4 42 50 08 04 Fax. 33 (0)4 42 50 33
70 www.twinlinx.com
  • Jacek Kowalski , CEO
  • Cell 33 603 901 901
  • Email jkowalski_at_twinlinx.com
  • Steve Lewis, VP Business Development
  • Cell 33 660 475 440
  • Email slewis_at_twinlinx.com
  • Eric Alzai, CTO
  • Cell 33 614 951 090
  • Email ealzai_at_twinlinx.com
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