Realizing your Visions via Entrepreneurship

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Realizing your Visions via Entrepreneurship
British Chamber of Commerce, Luxembourg 25
October 2006 Candace Johnson
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SES/ASTRA SES/GLOBAL

• First private TV satellite in Europe ( 1983-1985
  )
• Monopoly Breaking
• Happy Day ( Ann Glover)
• The Digital Revolution Takeover (1993
  1994)
• SES Global (1997/1998 2000 )
• Being at the top is slippery and dangerous. You
  must constantly go
• Forward and be smarter, quicker, more innovative.
  Or you can
• Sell out.

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The Life of a Telecoms Entrepreneur

• 25 years ago
• 15 years ago
• 5 years ago
• Today
• I always stayed the same, but the perception of
  me,
• Telecommunications and entrepreneurship changed
  !!

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Seven steps to become an Entrepreneur or an
Entrepreneurial Organization

• Take the freedom to believe, that if you work
  good and hard, you will succeed.
• Think barrierless - Why does this not exist?,
  Why dont we do this?
• Set up a business plan - is it profitable?
• Bring the business plan to someone, who can help
  you.
• Never accept no as an answer, never give up,
  never go away, even if others want you to
• Turners rule Lead, follow or get out of the
  way
• The customer is always right

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Fostering and Encouraging Creativity and
Innovation within yourself and within an
organization

• Two anecdotes
• 90 hard work and 10 genius
• Be in touch with your inner self and the inner
  self of others (concentration not intuition)
• Being confident but not arrogant
• Being 100 open to all the stimuli around you,
  having a good memory and connecting the data
  (object oriented technology)
• Being solution-oriented
• Personal Responsibility
• Seeking out and learning from others - being
  part of a brain trust.
• Mastering the subject so well the magic, the
  artistry takes place.
• Serving the idea and not vice versa
• If you have 2 or 3 good ideas in life that is a
  lot.

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Knowledge, Innovation and Entrepreneurship

• Flexible, lateral, fluid, quick thinking -
  maximizing information and communication to
  create knowledge.
• Collective intelligence.
• Multi-lateral, multi-stimuli games - chess
• Education, life-long learning - the Student is
  the Teacher but the Values and Responsibilities
  belong to us all as global citizens

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Some personal insights from my life as an
entrepreneur

• Business plans for lemonade stands / Marketing
  plan for class officer elections / an
  incorporating companies
• Vision of international peace through
  communication
• Just do it
• An extreme sense of responsibility
• Essentially lazy
• Long-term planning
• Lots of ideas but very careful about the ones I
  choose to implement because of a 100 commitment
  to the idea.
• Never give up. Never accept no for an answer
  and never go away, even when they want you to.

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Entrepreneurship Some Personal Case Histories

• SES/ASTRA-SES Global
• Loral CyberStar-Teleport Europe
• Europe Online
• Iridium
• Global Telecom Womens Network
• VATM
• Johnson Paradigm Ventures
• Social Entrepreneurship Essential
  Entrepreneurship
• Festival of the Fourth Dimension

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SES/ASTRA SES/GLOBAL

• First private TV satellite in Europe ( 1983-1985
  )
• Monopoly Breaking
• Happy Day ( Ann Glover)
• Prag and Mr. Werner
• The Digital Revolution Takeover (1993
  1994)
• SES Global (1997/1998 2000 ) (Arcelor-Mittal)
• Gave way to other companies as promised to Mr.
  Werner
• Angels Count de Kergorlay, Jan Stenbeck, gave
  way to Banks all helping (Skype The Luxembourg
  Model)
• You must constantly go forward and be smarter,
  quicker, more innovative.

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Teleport Europe 1989/1991

• First private trans-border communications in
  Europe
• Monopoly Breaking
• 11 months profitable and biggest Sat Tel provider
  in Europe Renault, REWE, AmWay, VW, Hoyer,
  CitiBank,
• Big European companies sold out to Loral I
  stayed (1996)
• Pillar of recovery for Loral
• Reunion every year of Russians, Poles, Germans,
  French, who got their chance and went on.
• All installed networks are still in place 15
  years later !
• It was more fun and I can still add value,
  hands-off

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Europe Online 1994-1998-2002

• Started it three times! (But so was Astra!)
• Worlds first Internet-based Online Service
• Worlds first Satellite Broadband Internet in the
  Sky Service P-P, File Fetch, IP TV, VoD, DMR,
  and VoIP
• Started the revolution in Europe but others took
  advantage of it Time
• Proud that EOL employees went on to AOL,
  T-Online, MSN, Discovery, Amazon, Astra, etc.
• Europe Online still lives and is on three
  satellites so I am happy.

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Global Telecom Womens Network - 1993

• The changing culture of communications
• Women at the Top then and now Janice Hughes,
  Bridget Cosgrave, Ann Glover, Julie Meyer
• Best Business Practices across sectors and
  countries
• Networking, networking, and networking
• Vodafone sponsored 10th Anniversary at the ITU
  with 182 young Telecom Women Entrepreneurs in
  2003
• At the 3GSM, Qualcomm-sponsored event with new
  global applications for Africa and best practices
  from Asia - WOW
• - At 3GSM Asia, the GTWN joined with the GSMA to
  rid the world of the Digital Divide

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VATM Association of Private Telecom Operators -
1992

• Fair Competition at a time competition did not
  exist!
• Codes of Conduct for a Market Economy
• Land-Breaking Ruling against the Deutsche Telekom
  and illegal subsidies
• Interconnect Agreements
• Today, the VATM is the keeper of the flame for
  consumers in
• Germany for network inter-operability, number
  portability.

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IRIDIUM 1994/1996, 2000 and Today

• Worlds first Mobile Satellite Telephony
• Beautiful, global concept
• Greed
• Terrible Business Plan
• Went belly-up and I went back to help in 2000
• For 9/11 and Katarina, the only communications
  that worked. Today is
• profitable.

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Johnson Paradigm Ventures Incubation, Venture
Capital and MBO

• Sophia EuroLab AXA, Caisse des Depots,
  Bayerische Landesbank, Johnson Paradigm
• Ariadne Capital
• FMN/AlphaCom
• Blue H Group

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Festival of the Fourth Dimension Entrepreneurship
Blend of Art, Technology and Science

• Transformation from an Idea to Reality
• Telecommunications were becoming too commercial,
  banal, and retail-oriented
• Europes first Technology Park, Sophia Antipolis
  was resting on its laurels and was becoming
  inward-instead of outward looking
• Telecommunications was becoming
  three-dimensional content, form, and
  destination I wanted to give it a Fourth
  Dimension (transportation of brain waves, new
  space which we would create where all dimensions
  would meet and communicate amongst each other)
• True Cross Border of Dimensions Fusion of Art,
  Science and Technology
• Everyone thought I was one of three things a)
  crazy, b) desiring self glory, or c) rich.
• To a man, they thought it would not happen!

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Festival of the Fourth Dimension

• Well it did. 06.06.06 10.06.06 !
• Making the Magic Happen (In other words, getting
  prepared to be lucky)
• The Sponsors and the French Government
• Everyone came together
• The Radio, TV and International Press came
• Everyone was thrilled with each other
• From one believer to many Now they are all
  believers and we are already planning for next
  year.

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Festival of the Fourth Dimension Festival of the
Fourth Dimension World Premieres

• First interactive map on mobile TV
• First META-tagged Art
• First RFID Art
• First Emotional Map of the Planet
• First instant 3D Creation and Discovery of Worlds
• World Scents
• Dial-Tone Concerto
• The Symphony of Machines
• Trip Multi Media Opera

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Festival of the Fourth Dimension FFD New
Ventures Symphony of Machines

• Grid Computing
• Security
• Intra-network and Inter-networking
• All across Sophia Antipolis
• Mobile Phone and Vocal Server
• Aleatory communications
• France Telecom, Infineon, Philips, Eurecom,
  Alcatel Alenia Space but also new start-ups
• Next Year SUN, Oracle, simultaneously in
  Silicone Valley and
• Sophia Antipolis

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You can change the world - DO IT!

• Entrepreneurship, Innovation and Creativity in
  Business to save the world and right wrongs?
  ABSOLUTELY
• Do your Business Plans and Make Money
• Believing in the Power of Creativity and
  Communication Bringing people and ideas together
  and seeing what happens it works every single
  time The Power of Networking
• HAVING THE GUTS TO COMMUNICATE CREATIVITY IN A
  CORPORATE AND GOVERNMENTAL WORLD
• WORKING HARD
• Having a protector and a good team
• Personal responsibility
• Communications is also communicating with your
  inner self or your organization and believing
• Cross-Border corporate culture
• BELIEVE and JUST DO IT!

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Saving the World and Righting Wrongs!

• Energy
• Environment
• Illness and Poverty
• Illiteracy

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Saving the Planet and Saving the Universe

• What are your ideas to Save the planet and the
  universe?
• What is your business plan?
• What are the measurable value created?
• You can Do IT!