OUTLINE

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Development of National Tuberculosis
Communication Strategies in Central
Asia Jamilya Ismoilova, Kayt Erdahl, Gulnora
Rasulova, Saodat Koymova Project HOPE, Central
Asia Regional TB Control Project October 27, 2008
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Presenter disclosures
Kayt Erdahl

• (1) The following personal financial
  relationships with commercial interests relevant
  to this presentation existed during the past 12
  months

No relationships to disclose
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Central Asia
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Background

• Existing strong relationships with National
  Tuberculosis Programs in Central Asia
• Collaboration with Johns Hopkins
  University/Center for Communication Programs
• Need for greater coordination among key
  stakeholder agencies
• Limited capacity among key policy and
  implementing actors in communication strategy
  development

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Objective

• To use communication, advocacy and social
  mobilization to support and enhance existing
  components of the DOTS strategy for maximum
  impact on national tuberculosis (TB) control

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Country-specific process
P-PROCESS
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Methods

• KAP survey among health providers, TB patients
  and general population
• Formation of IEC Thematic Working Group (TWG) for
  TB
• Analysis of current situation and TB programs
• Workshop to initiate the design of National
  Communication Strategy (NCS)
• Evaluation of existing IEC materials

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Thematic Working Groups

• Formally established within National TB Programs
• Multi-sector representation achieved
• Data (current TB situation, communication
  program) analyzed by TWG

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Findings Recommendations

• Findings used to guide strategy development
• Recommendations developed for adapting/revising
  IEC materials
• TB NCS developed

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Sample of Communication Behavior Framework
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Results

• NCSs now guide and coordinate integrated,
  comprehensive communication activities addressing
  prioritized audiences for tuberculosis prevention
  and control
• The TWGs coordinate and monitor IEC/BCC
  activities
• The NCS will act as a living document, to be
  adapted in response to new research and
  circumstances

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Recommendations

• Elements for development of a successful NCS
  should include
• KAP study
• Formation of multi-sector TWG
• Collaborative analysis of KAP data and current TB
  situation
• Assessment of IEC materials

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Conclusions

• A strategic approach to designing and
  implementing IEC/BCC activities can contribute
  greatly to reaching the overall goals of the
  National TB Program
• Incorporating local stakeholders into the process
  leads to sustainability

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Questions?

• Thank you
• Contact information
• Jamilya Ismoilova, ismoilova_at_projecthope.kz
• Kayt Erdahl, kerdahl_at_projecthope.org