David Farmer Arts Partnership Manager

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A celebration of achievements

• David Farmer Arts Partnership Manager
• Fiona Muller Arts Tourism Coordinator

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What is Norfolk Arts Partnership?

• A collaboration

• 7 Creative Change projects

• Cultural Tourism

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Aims of the programme
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Creative change programme

• To demonstrate the value of the arts in tackling
  a range of community and social issues

• To establish models of good practice that could
  be built upon beyond the pilot phase

Cultural tourism

• To demonstrate how the arts can boost the
  economic value of tourism in Norfolk

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Creative change outcomes

• Each district in Norfolk benefits from a major
  community arts project that meets a priority
  identified by the local strategic partnership

• Taken together, these projects provide clear
  evidence of how the arts can contribute to a wide
  range of community development needs

• Local authorities and other non-arts agencies
  commission further work

• Skills and experience allow more Norfolk artists
  and arts organizations to benefit from such
  commissions

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Breckland

• Inspiration - improving mental well being

• Creative sessions for men with mental health
  issues

• Thetford, Swaffham and Dereham

• Resulted in exhibitions of work

• Artists are continuing with the project

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Broadland

• Teen Ages

• Aimed at tackling mistrust between generations

• Workshops and field trips

• Touring exhibition and workshops

• Artists will carry on with other projects
  following the success of this

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Great Yarmouth

• Improving Social Cohesion

• Performances at St Georges Theatre

• Closure of theatre has meant the project was
  delayed and changed

• Review of Performing Arts venues

• Work now being developed with Sea Change

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Norfolk Wide

• Out of the Box

• Creative activities for older people

• Managed by Creative Arts East

• Travelling to care homes across the region

• Training for carers

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North Norfolk

• Reducing youth offending and anti social
  behaviour through performing arts

• Drama, dance and video

• Final performances at Sheringham Little Theatre

• Partnership with Youth Offending Team

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South Norfolk

• pARTicipate

• Giving young people a voice in local democracy

• Artists continuing as independent group Channel!

• Further projects in Wymondham and other towns and
  villages

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West Norfolk

• Raising Aspirations

• Help for young people to make informed choices
  about their future

• Four artists - a range of arts activities

• Achievement awards and exhibitions

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Cultural Tourism

• Aims to raise the profile of Norfolks arts
  offer, and to demonstrate how the arts can boost
  the economic value of tourism in the county
• And to research the cost-effectiveness of a range
  of promotional tactics.

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Activities

• Norfolk Tourism and Visit Norwich websites
• East of England Tourist Board Strategy
• Two main campaigns Autumn and Spring
• Various promotional tactics aimed at raising the
  profile of Norfolk

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Advocacy and development

• Artists training and development sessions
• PR training
• Media contacts database
• Evaluation

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Creative Change Evaluation as an independent
body sees it
Platform3 web consultancy and arts project
management
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Creative Change Evaluation

• Closer collaboration with existing organisations

• Reaching and engaging target audiences

• Evaluation processes need to be agreed before the
  start of project

• Training, support and supervision for project
  artists

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Creative Change Evaluation

• New partnerships have developed

• Social and Community aims addressed

• Participants benefited

• Artists benefited

• NAP - flexible response

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Creative Change Evaluation

• Arts can bring change

• High potential for continuing projects

• Development relies on partners, artists and
  stakeholders

• www.norfolkartspartnership.org

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What next?

• Two of the projects still in progress

• Independent groups of artists continuing
  projects, or creating new ones

• Further development of cultural tourism
  initiatives

• Potential for many more partnership projects

• Brokering role of Norfolk County Council

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Summary

• Positive evaluation with learning points

• Awareness raised of the value of arts for social
  and economic purposes

• Benefits for participants and artists

• Importance of partnership work - existing
  partnerships strengthened

• New partnerships created

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• www.visitnorfolk.co.uk/arts

www.norfolkartspartnership.org