WIDE WIDE WORLD of INTERNATIONAL TRADE

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WIDE WIDE WORLDofINTERNATIONAL TRADE
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PREPARING THE EXPORTING ENTREPRENEUR

• Businesses should think and act globally.
• 40,000 U.S. companies can market their products
  successfully in foreign markets, but currently
  are not.
• Top managements lack of determination to export

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A NEW WORLD ORDER

• Its a global marketplace
• MADE IN AMERICA
• still a high powered statement
• Successful immigrant entrepreneurs

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ASSESS YOUR EXPORT POTENTIAL

• The assessment should include a look at
• INDUSTRY TRENDS
• FIRMS DOMESTIC POSITION
• EFFECT OF EXPORTING ON PRESENT OPERATIONS
• RESOURCES
• ANTICIPATED DEMAND

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IDENTIFY YOUR MARKET

• IDENTIFY
• Similarities in business culture, practices law
• Language other communication barriers
• Spending habits
• National traditions
• Religious beliefs
• Stability of economic political environment
• Barriers to initial market entry
• Market size and growth potential
• Competition

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• GET EXPERT COUNSELING
• Department of Commerce, SBA SCORE
• ADAPT YOUR PRODUCT
• Adapt to local standards
• SELECT A SELLING TECHNIQUE
• Direct or indirect

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• GOING IT ON YOUR OWN
• Trade shows advertising
• Lower inventory, control, higher profits, closer
  relations
• More time, money, personnel company resources
• PRICE IS RIGHT
• Take into account consumers perception of value
• Competitive weapon

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STRATEGIC EXPORT PLAN

• Executive Summary
• Export Policy Commitment Statement
• Immediate Long-term Goals
• Tactics Plans to Achieve Goals
• Background Analysis
• Market Product Selection
• Personnel Organization
• Methods of Success Evaluation

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FINANCING

• Support Programs
• State and Federal Agencies
• The Export Import Bank of the United States
• The SBA Export Loan Guarantee Program
• The Private Export Funding Corporation

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IN FOR THE LONG HAUL

• Exporting success is generally not achieved
  overnight. One must be willing, even
  enthusiastic, about making long-term commitment.

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QUESTIONS

• CASE SUMMARY
• Pros Cons of different distribution methods
• Positioning map
• Recommendations