From Concept To Cash

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From Concept To Cash

• Lester Madden
• Platform Manager
• Skype

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Agenda

• What are extras
• Promotion in the client
• Building/deploying extras
• WebDialogs

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Skype Extras

• Rapidly scalable method of building and
  integrating viral functionality within the Skype
  client
• 196 m Skype users are easily able to access and
  share these offerings that enrich the Skype
  experience
• Launched on the 13th of December 2006
• 12.5 millions downloads since launch
• Up to 300,000 downloads per week per application

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Top Ten Downloads Dec 13 to May 30 2007
cumulative
Cumulative since Gold Launch on 13 December
2006 Updated through 20 February 2007
Over 15 million downloads since Extras Manager
launch Dec. 2006
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Summary
Concept to Cash Life Cycle
1. Develop Publish
2. Share Certify
4. Sell Track
3. Use
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Premium Menu Placement
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Featured Placement
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Listed Placement
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Publishing Studio Features

• Localization support
• Skype localized into 28 languages
• DRM Protection
• Licensing server
• Rich licence models available
• Discount engine for promotions
• Various application types
• DHTML
• Java
• Application (exe)
• DLL
• Rich reporting tools

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Revenue sharing

• Premium
• 40 revenue share agreement
• Localized to Skype tier 1 languages
• Application must be Skype certified
• Featured
• 30 revenue share agreement
• Applications must be Skype certified
• Listed
• 25 revenue share agreement
• Premium/Featured applications need to complete a
  nomination form for review.
• Successful applicants will be notified
• Purchase via Skype Credits

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Using the Publishing Studio Demo
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Engage with us

• (1) Download Publishing Studio for Extras
• ? https//developer.skype.com/Download
• (2) Signup to the Skype developer newsletter
• ? https//developer.skype.com/DevZone
• (3) New business ideas
• ? bizdev.api_at_skype.net
• (4) Browse the Gallery
• ? https//extras.skype.com/

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Lou Guercia WebDialogs
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From Idea

• Make web collaboration accessible to the masses
• Rule 1 Develop a product youd like to use with
  Skypesomething that enhances your experience
• Contextually driven application desktop sharing
  plug-in
• Rule 2 Dont forget Rule 1
• Appropriate for users of all skill levels
• Rule 3 Keep it Simple Stupid

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To Reality

• 30K users in first 30 days (Mar 2006)
• 250K users (Oct 2006) 500K users (May 2007)
• 30 countries
• Seamless integration with Skype 3.0
• One click application and desktop sharing
• Premium Menu Placement under Do More
• Introduction of paid offering Unyte
• Brand awareness and new leads

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Why Skype?

• A natural next step
• Call or chat naturally escalates to web
  collaboration
• User audience synergy
• Individuals, prosumers SMEs
• Global reach
• Bring the missing ingredient to Skype users
  worldwide
• In a way that requires no real-time tech support

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Unyte with Skype
unyte
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The Challenge

• Seamless escalation requires seamless integration
• Work from within Skype contacts
• One set of credentials (optional)
• Rule 4 Offer free and paid solutions
• No SDP, just EAP at the time
• Patience and perseverance

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The Result

• A single sign-in process, so that Unyte and Skype
  users dont need to log into two accounts
• The ability to launch Unyte collaboration from
  Skype's chat, call, or contact list contexts
• The ability to access Skype's contacts and chat
  lists from Unyte
• A payment process for Unyte services that
  utilizes Skype credits as well as our own
  e-commerce

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The Opportunity

• Software Developer Program to make the journey
  easier
• An involved user base that pushes you to innovate
  and integrate
• The power of the Skype 3.0 platform
• Global reach
• 196M users in 225 countries Viral adoption 17
• Its a very compelling opportunity!

Stay positive, work collaboratively
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Thank you!
Questions? To learn more, visit
developer.skype.com documentation, tutorials, and
more.