Free the music'

1
Free the music.

• Denis Mars
• CEO 3jive, Inc

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2002 Mechanical Engineer

• Promise to self Not to get a job!

3
later in 2002 Started a Co.

• Promise to self Learn from it!

4
start of 2004 Manage a band.

• My Thinking This will be fun!

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later in 2004 Music industry is a mess.

• Promise to self be different...

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still in 2004 Started a Record Label

• My Thinking Create new kind of indie label.
• And.
• Learn from the experience.

7
2005 an idea

• Build on Artists Brand Value..
• Monetize that brand value..
• Use music as a marketing tool that builds brand
  value.

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early 2006 a realization

• Dont try to change minds, change the game..

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2006 sold first company left my label.

• My Thinking Take time off to smell the roses.

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2007 an obsession

• to understanding the music industry as a
  mechanical system.

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music industry mechanics 101
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music industry experimentation
the slip - free
Free Downloads. 5 full digital download (HQ) 10
physical CD 75 Deluxe Version with DVD and RAW
tracks 300 Collectors Tin
Resulted 1.6 Million clear profits in first
week.
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music industry more experimentation
Pay us what you want
Emergence of more micro markets and less macro
markets.
Tax music
Tax music via ISPs
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music industry RIAA vs. The People
RIAA Jury Finds Minnesota Woman Liable for
Piracy, Awards 222,000
RIAA Sues Universities.
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music industry the technologies
DRM is dead..
Ubiquitous Internet connection
Internet Enabled Devices
Web 1.0 connect people to information Web 2.0
connect people to people Web 3.0 connect
everything to everything
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music industry a system for free music
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idea better than free

• My Thinking can we make it better than free?

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give free music

• My Thinking a new licensing system is needed to
  facilitate legal sharing, free access and
  creative collaborations..

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get access, analytics brand

• My Thinking a new licensing system that empowers
  artist with live access to fan base, analytics
  (media metrics) and brand value..

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How ? an instance license

• Connect Consumers
• With Artist

via instance licenses
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music industry the future of music
Uploads masters
uploads masters
Instance licenses
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2008 Started 3jive, Inc

• An iTunes in the clouds.
• Community to connect artists, consumers and IEDs.
• Clearing house for instance licenses..

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2009 challenge ahead

• Build the Platform..
• Build the Community..
• Survive the downturn..
• Prove the system works..

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Q questions

• Thank you,
• Denis Mars
• 3jive Inc.