Access eCommerce Planning Your Web Presence

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Access eCommercePlanning Your Web Presence
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Planning Your Website Topics

• Options and costs for a web presence
• Website development options
• Domain names
• Accessibility
• Podcasts
• Development diagnostic tools
• Website hosting options

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Getting a Web Presence

• Auction Site
• Niche Malls or Coops
• Online Storefront
• Blog
• Wiki
• Traditional Dot Com Website

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Online Auctions
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eBay Stores
Bright Ranch Cowhide Creations
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eBay Pricing

• Depends on
• Starting price
• Reserve price
• Selling price
• Buy it now option
• of pictures and options
• Listing upgrades
• Fees are described at http//pages.ebay.com/help/s
  ell/fees.html

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PayPal

• PayPal lets you accept credit cards, bank
  transfers, debit cards from customers on your
  website or auction
• No monthly, startup, or cancellation fees
• PayPals commission is 2.9 0.30.
• www.PayPal.com

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eBay Pricing Examples
2 examples of an item with a starting price of
.01 and selling price of 20.00

• .20 insertion fee
• .00 for 1 picture
• .00 No upgrades
• 1.05 5.25 of sell price
• 1.25 Total eBay fees
• 1.08 PayPal fees (2.9 of sell price)
• 2.33 Total

.20 insertion fee .30 for 3 pictures 1.00
Bold listing 1.05 5.25 of sell price 2.55
Total eBay fees 1.08 PayPal fees (2.9 of
sell price) 3.63 Total
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eBay Seller Tools

• eBay
• http//pages.ebay.com/sellercentral
• http//pages.ebay.com/merchantsolutions
• http//pages.ebay.com/marketplace_research

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Hands-On (10 minutes)Explore eBay or PayPal

• www.ebay.com
• www.paypal.com

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Niche Malls or Coops
www.LocalHarvest.org
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Online Storefronts

http//store.benjerry.com /
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Yahoo! Online Storefront
http//smallbusiness.yahoo.com/merchant
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Hands-On (10 minutes) Explore niche malls

• www.MNartists.org
• www.ShopND.com
• www.MaineMade.com
• www.LocalHarvest.org
• www.Etsy.com

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Hands-On (10 minutes)Collaborative Websites
Wiki

• Websites that allow ANYONE to create and edit web
  pages with quick editing tools
• Look at the www.Wikipedia.org Encyclopedia
• Make a free wiki at www.pbwiki.com

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Website Development Stages

• Determine budget
• Create a paper plan
• Select web designer
• Select web host
• Register domain name(s)
• Create a dynamic site

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Get a Domain Name

• What is a domain name?
• Why do you need one?
• How much does it cost?
• How do you find a domain name?
• www.betterwhois.com
• http//www.icann.org/registrars/accredited-list.ht
  ml

www.mycompany.com
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Hands-On (10 minutes) Choose a domain name

• .com .org .net .biz .info
• www.betterwhois.com
• www.icann.org/registrars/accredited-list.html

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Website Development Options

• Website Templates
• Hire a web developer
• Do it yourself

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Consider Hiring a Website Developer

• Give your business a professional appearance. To
  find a developer
• Interview customers
• Evaluate web sites
• Compare services
• Ask about site maintenance services

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Website Templates
www.netsol.com /
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Hands-On (10 minutes) Website Templates

• Templates and hosting
• www.NetSol.com
• http//go.BigStep.com/tour/tour.htm
• Yahoo Site Builder http//webhosting.yahoo.com/ps/
  sb
• www.pages.google.com
• Template kits only (no hosting)
• http//desktoppublishing.com/template/web/sitekits
  .html
• www.openwebdesign.org

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How Much Does a Website Cost? An Example.

• Setup Costs
• 300 Home page
• 100 Each additional page
• 400-800 for e-commerce solutions
  (PayPal or Miva Merchant)
• Ongoing Costs
• 20/year Domain name
• 120/year Site hosting
• 50/hour Site maintenance
• www.webshackdesign.com

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eCommerce Transactions

• Merchant Accounts
• monthly fee 15-50 / month
• discount rate 2-5 of amount
• transaction fee 15-.30 / transaction
• PayPal or Other Third Party Merchants
• No monthly fee
• Transaction fee 2.9 .30 /transaction

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Mixing the Old and the New
Uses the Internet to market pastry
www.poticawalnut.com
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Add Maps

• www.MapQuest.com
• http//maps.Yahoo.com
• http//maps.Google.com

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Hands-On (10 minutes)Explore Mashups

• http//programmableweb.com/popular
• http//atlas.freshlogicstudios.com
• www.Zillow.com
• www.weatherbonk.com
• Create your own at
• www.platial.com

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Check for Accessibility Section 508 is common
sense

• Use text equivalents for images, audio, video
• Use clear navigation schemes
• Avoid use of color to convey information
• Avoid screen flicker
• Provide a text only page when necessary

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Accessibility

• Test a website for accessibility at
• WebAIM www.webaim.org/resources
• Use any of the free accessibility tools.

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Podcasts

• Audio (or video) blog
• People can subscribe to them and download them
  automatically with software such as iTunes
• Anyone can create them with free software, a
  computer, and a microphone

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Hands-On (10 minutes)Search for Podcasts

• http//podcasts.yahoo.com/popular?cp
• www.podcast.net
• www.digitalpodcast.com
• www.castwiki.com/index.php/Genres
• www.podcastalley.com

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Create a Podcast

• Buy a monthly service such as www.HipCast.com
• Create your own using your computer and
  microphone and free software tools. Instructions
  at www.digitalpodcast.com
• Edit your video blog online at www.eyespot.com
• Get help uploading videos to YouTube at
  www.google.com/support/youtube

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Hands-On (5 minutes) Check Your Site for Errors

• Page errors
• www.netmechanic.com/toolbox/html-code.htm
• Load speed
• www.optiview.com (Click on Cool Tools lower left)
• www.websiteoptimization.com/services/analyze

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DIY Website Development Tools Learn About HTML

• Free HTML Tutorials
• www.w3schools.com/html
• Authoring Software
• (e.g Dreamweaver, FrontPage)

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DIY Website Development Tools Graphics Clip Art

• Create a banner, logo or button with free or fee
  online graphics generators
• 3DTextMaker.com
• CoolText.com
• QuickBanner.com

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How to Find a Web Host

• Local internet service providers
• Domain name providers
• Global hosts
• http//www.webhostingratings.com/

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Tips for Finding a Web Host

• Be realistic
• Consider the source
• Ask around
• Beware bogus claims
• Talk to the company
• Start out slow
• Get assurances
• Have a backup plan

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Hands-On (5 minutes)Where is the Web Host
Located?

• Enter any website address to see what country the
  web server is located in
• www.digitalpoint.com/tools/website-country

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Summary

• Decide if you really need a website
• Explore web hosts, online malls, auctions for
  features and costs
• Decide which services are right for your business
  to meet your customer needs