DONATION VEHICLES

1
DONATION VEHICLES
2
Donation Boxes
3
Gifts Catalogues

• illustrates, describes, itemises and prices
  specific needs.
• Can include cash, materials, equipment, labour,
  expertise, and professional services
• fundraising adaptation of a retail sales
  catalogue concept
• key feature - lists needs from which a
  prospective donor may select
• inexpensive, fast and easy way of raising funds

4
Four Major Advantages of Gifts Catalogues

• increase the opportunity for public investment
• provide a service to potential donors (ie.,
  motivations to do good)
• increases awareness of an agencys needs among
  prospective donors
• nearly all the offerings are likely to be
  tangible

5
Developing a Gifts Catalogue

• Inventory the agencys needs
• Honour different sizes of gifts
• Have interesting copy
• Keep it manageable
• Identify a target audience
• corporations
• civic groups, school groups, neighbourhood
  organisations
• individual citizens
• Timing (holidays)
• Themes (be creative)
• Promotions

6

• people are more likely to give
• if they can visualised
• how the monies are being used

7
Cause-Related Marketing

• process of formulating and implementing marketing
  activities that are characterised by an offer
  from a business to donate a specified amount to a
  designated cause or organisation when customers
  purchase a given product or service
• coined by American Express
• based on the appeal of social consciousness which
  is very effective on the affluent target markets
• common time frame for CRM campaign is3 months

8
Cause-Related Marketing

• win-win-win proposition
• corporations earn money and goodwill
• nonprofit organisations gain money and exposure
• consumers spend money and feel good about it

9
In Cause-Related Marketing, capitalism has
actually become a philanthropic tool
10
Two objectives of CRM

• to improve corporate performance
• to help worthy causes

11
CRM qualifies as a sponsorship

• business relationship that is undertaken for a
• commercial advantage