PR

1
PR

• Why is PR important for membership

2
What is PR?

• Rotarys Public Image
• Internal communication
• External communication
• Membersknowledge about Rotary -How does it
  impact Rotary

3
PR is important for Rotary

• Create a positive image of Rotary
• Motivates Rotarians to be active members
• Build links with other organizations
• Attract new members

4
Activities

• Develop a message
• Find the right channel to deliver it
• RI PR-grants program
• Create a fact sheet
• Exhibit and displays

5
The elevator message

• What is Rotary
• Who are Rotarians
• What does Rotary do

6
Membership and PR

• The Best PR is rotarians talking to friends,
  neighbours, family
• Bring guests to a Rotary meeting
• Be visible in your local community
• Wear your Rotary pin
• Have a Rotary sticker on your car

7
What typ of PR actions

• What type of PR activities have been done in your
  district
• What can the district do to support the clubs in
  PR activities
• Make sure all guests at Rotary meetings get some
  kind of printed material about Rotary
• Encourage clubs to produce a simple leaflet about
  the club

8
PR Resources

• Effective Public Relations. A Guide for Rotary
  clubs (257-EN)
• RI Visual Identity Guide (547-EN) pdf
• Rotary images
• Rotary PR Tips e-newsletter
• The Rotary Video Magazine
• Rotary Magazines