FL'OZ CANS

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GET 4 MORE OUNCES OF CUSTOMER SATISFACTION

• Rack in the cash with 16-oz. Busch cans in mega
  18-pack
• Consumers will choose the 16-oz. can over the
  competition for 4 more oz of enjoyment
• 18-pack attracts more attention with
  6 more cans
• Convenient suitcase design
• Trade up for more profits with the 18-pack of
  16-oz. Busch cans
• 18-pack of 16-oz. cans delivers a higher ring
• Eye-catching new packaging grabs consumer
  attention and boosts sales
• Competitive advantage new package
• Delivers incremental volume

16 FL.OZ CANS 18 PACK
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Displays
Busch Family 18-Pack 16-oz Cans Small Display
Busch Family 18-Pack 16-oz Cans Medium Display
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Retail P.O.S.
CAPS Inserts
Cooler Sticker
Case Card
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Retail P.O.S.
Metal Sign
Neon
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Case Code
7

• Busch/Natural Families make up almost half of the
  Value Segment
• Their share has been consistently growing over
  time

Busch/Natural Families Share
Source IRI Infoscan TUS Grocery, Data Ending
07/17/07
Case Share of Value Segment
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• Natural Light and Busch Light are the top 2
  Value Brands
• They are each gaining share over last year

YTD Top 5 Value Brands
Share and Share Change of Value Segment
Source IRI Infoscan TUS Grocery, Data Ending
07/17/07
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Busch Light Sales Up 1.8 Year to Date
Case Sales