Session 5: Conducting Focus Groups

1
Session 5 Conducting Focus Groups
2
Implementing Focus Groups

• 1st Focus Group Session (30 minutes)
• Group 2 moderate Group 1 respondent
• Group 4 moderate Group 3 respondent
• 2nd Focus Group Session (30 minutes)
• Group 1 moderate Group 4 respondent
• Group 3 moderate Group 2 respondent

3
Debriefing Questions

• How did you narrow your topics?
•  
• Were these groups too heterogeneous?
• Any surprises or problems?
• Did you have enough material for ½ hour?

4
Interview and Questionnaire Tips for Formative
Evaluations

• Elicit information on program implementation
• Focus on specific/recent events or time periods
• Anticipate barriers, problems, or complications
  to implementation or service delivery
• Use of follow-up questions to generate more
  detail
• Vague questions generate vague answers
• Be careful to avoid leading language

5
Readings and Assignment for Next Time

• Trochim, Chapter 5
• Weiss, Chapter 11
• Survey Instrument Due
• Translate focus groups findings into a brief
  10-15 question survey
• Attach a copy of your focus group guide