Area Travel Plan Case Studies

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Area Travel Plan Case Studies

• Town Centres
• Islington
• Business Parks
• Whiteley, Hants

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Programme

• Islington
• Raising awareness of transport issues.
• Whiteley
• Addressing transport problems.

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Case Study 1 Islington

• Work with businesses located on the A1 to
  develop their own workplace travel plans
• To develop a long term travel planning system,
  to enable businesses to get involved in and
  support transport improvement projects

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The Process

• Shortlist businesses
• Hold one to one guidance meetings
• Find their motivations
• Collect data
• Sign pledges
• Businesses to provide data annually, and promote
  new measures to staff.
• Local Authorities to consider business needs, and
  implement measures as revealed in the data.
• Website Launch
• Involve new businesses and collect new data
  annually

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Outcomes

• Commitment
• Eight Travel Plan pledges and
• New data annually.
• Area Wide Measures
• Area car share
• Freight quality partnership and
• ATP Website.
• Company Measures
• Incentives and
• Information provision and marketing.
• Awareness
• Improved understanding the effect of transport on
  businesses.

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Case Study 2 Whiteley
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The Challenge

• To develop an integrated transport strategy for
  the area, to address current transport problems
  and manage access to the site into the future

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The Process

• Gain support from businesses
• Data collection
• Baseline analyses
• Outline strategy
• Consultation and website launch
• Final strategy
• Implementation of measures
• Collect data annually and revise strategy.

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Outcomes

• Commitment
• Area Travel Plan Steering Group / Business Travel
  Forum and
• Funding.
• Area Wide Measures
• ATP Coordinator
• Bus only link
• Cycle access
• Car share
• ATP Website.
• Company Measures
• On line surveys with incentives
• Information provision and marketing and
• Largest businesses leading others on internal
  measures.
• Awareness
• Understanding of sustainable transport solutions
  for businesses

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Transferability to other areas

• Town Centres
• Business Parks
• Congestion points
• Air Quality Management Areas and
• Future Development Frameworks.

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Discussion

• Local Opportunities