Ad spends on TV: Recent Trends

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Ad spends on TV Recent Trends
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How Advertising in TV has grown
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Trend in realisation per sec
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Message barrage
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• Advtg share in broadcast time has grown at twice
  the rate of increase in broadcast hours.
• As a global average across channels there is
  potential to increase it by around 300
• The strategy will have to be channel specific as
  overload exists in pockets

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Realisation by Channel Genre
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Barrage by Channel genre
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Shifts in advertising secondage
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Regional Markets Significance
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Regional Markets Significance (contd..)
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The real significance
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Largest Categories
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Fastest growing Categories
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Conclusions

• 1. As a medium, ad spends on TV is growing.
• 2. May not be keeping pace with the increase in
  the number of channels.
• 3. Secondage based pricing is not working.
• 4. Potentially a rating point based system needs
  to be developed for pricing
• 5. Look for growth in emerging categories