Trysting Tree Golf Club

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Trysting Tree Golf Club
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Course Information

• Course built and opened in 1988
• Owned by the university
• Intended as an inexpensive place for students to
  play
• OSU receives all profits from play of the course
• Pro shop and restaurant owned by Golf Pro
• (Sean Arey)

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Course Features

• 18 hole course
• Pro Shop
• Restaurant coming soon!!!
• Driving range
• 3-hole mini course
• Chipping/putting greens
• Golf cart rental
• Beverage cart

Tiger cant wait!
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Course Events

• Annually hosts high school state tournament
• Home course for OSU golf team
• Hewlett-Packard summer league
• Five local high schools home course
• OSU golf classes
• Junior golf program

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Three Areas of Focus

• Course
• Pro Shop
• Restaurant

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Current Course Situation

• Happy with with current level of golfers per year
  (they sell 50,000 rounds per year)
• Students and H.P. employees are target market
• Shift towards H.P. as a target market heightens
  the demand for services

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Course Recommendations

• Create an online presence
• Rates and contact information
• Online tee time signup
• Post hourly course weather conditions
• Event information
• Website cost 550
• Diamond Woods

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Three Areas of Focus

• Course
• Pro Shop
• Restaurant

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Current Pro Shop Situation

• Heavy competition from
• Fiddlers Green
• On-Course Pro Shop
• Internet golf sites
• Low inventory turnover for club sets
• Seller of Beaver golf paraphernalia

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Pro Shop Recommendations

• Offer custom club fitting only
• Create a very personalized experience
• Decreases on hand inventory
• Carry a larger selection of Beaver wear

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Three Areas of Focus

• Course
• Pro shop
• Restaurant

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Current Restaurant Situation

• Cost 500,000 to build
• Grand opening scheduled for May 1st
• Will have a Beavers sports bar theme
• Will carry beer and wine
• Built due to customer demand

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Restaurant Recommendations

• Promote internally
• Golf score pint price
• Punch card for half price food
• Buy one meal get one free with Pro Shop purchase
• Promote externally
• Club for Plug with local radio station
• Newspaper coupon

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Recommendation Costs

• Actual price of pint (negligible)
• Average cost of 4 for half off meals
• Average cost of 7 for buy one get one free
  coupon
• Club for Plug cost would range from 60 to 90
  depending on club
• 2 x 5 ad in the Barometer cost 200

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Recommendation Recap

• Course
• Create an online presence
• Pro Shop
• Custom clubs and Beaver wear
• Restaurant
• Heavy internal promotion
• Light external promotion

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Questions or Comments?