Multimedia Design People

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Multimedia DesignPeople
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Development Team

• All projects, big or small, require the same
  basic categories of responsibilities that need
  to get done in a project.
• For small projects, jobs are often combined.

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Team Categories

• Producer
• Project Manager / Team Leader
• Art Director
• Artists and Animators
• Information Designers (Writers)
• Programmers

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Team Categories (cont.)

• Video Crew
• Sound Designer
• Media Acquisition
• Content Owner
• Upper Management or The Client

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Producer

• Head of the team
• Responsible for balancing overall vision with
  technical and content considerations
• Assembles the design and development team
• Requires good management and people skills

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Project Manager / Team Leader

• Second in command to Producer
• Responsible for organizing those people who are
  hands-on creating the product
• Skill requires good technical ability and being a
  good manager
• Divides up responsibilities
• Daily works with artists and programmers

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Art Director

• Sets the artistic standards
• Direct supervisor of artists working on the team
• 3-way management team with Producer and Team
  Leader
• Must have a keen sense of interface design and
  interactive media navigation

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Artists and Animators

• Usually the most intensive and most visible
  element
• Many types
• 2D artists
• 3D artists
• Animators
• Create prototypes and storyboards

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Information Designers

• Takes the unstructured information and tries to
  make sense of it so it can be used in an
  interactive media program.
• Usually begins with research and can conclude
  with writing the scripts.

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Technical Writer

• Very different from Information Designer
• creates manual or Users Guide or online help
• Requires
• attention to detail
• strong sense of organization
• helpful if know software to create online help

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Programmers

• People who make your program work as well as it
  looks.
• 2 types of programmers
• Hard-core Java, C programmers
• Authoring system programmers (Flash)

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Video Crew

• Includes the full range of pros
• Also needed at the video shoot
• special computer person
• sound professional

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Sound Designer

• Sound effects and music can save a boring
  application
• 2 types of functions to handle
• Technical duties
• Creative duties

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Media Acquisition Team

• Do the legwork for acquiring media, not the ones
  who decide what type of images, videos, and
  sounds need to be acquired.
• Need to be sticklers for the law

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Content Owner

• The person or corporation that owns the original
  resource - the book, encyclopedia, film - that
  you are using as your base.
• Be diplomatic with them
• Not same as Content Expert which is part of the
  Information Design team.

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Upper Management or The Client

• Your boss
• Not concerned with reaching the same artistic
  heights as you are.
• Holds the purse strings
• Keep them informed

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Summary

• One person is not going to know as much about
  each of these subjects as a team of experts, but
  it is perfectly reasonable for you to know enough
  to do a credible job in all of these areas in
  your own multimedia.

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Skills Required

• Audio production and postproduction
• Video production and postproduction
• Computer programming
• Artistic design
• Graphic art
• Scriptwriting
• Image processing
• User interface design
• Multimedia architecture

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Best Type to Head the Development Team

• Have a range of skills and are experienced with a
  number of different disciplines

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Best Type

• Graphics designer who has learned to program
• Technical writer with a fine arts background

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Best Type

• Among best to have on team are professional
  programmers who are active performers in music or
  theater.
• People from any type of artistic background
  usually can provide interesting skills
• Consider unusual mixes - someone with a
  background in theater can provide a strong
  narrative sense