Micro Automation Industries

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Micro Automation Industries
www.microautomation.ae
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Micro Automation Industries

• Based in Dubai since 2001
• Leading Manufacturers specialized in the field of
  Research, development and manufacturing of
  Electronic Control Systems and Power protection
  equipment
• Backed up with 30 years of expertise in the filed
  of Engineering design and manufacturing
• Using latest technologies in Microprocessor based
  control automation
• ISO 90012000 certified for Research, development
  and, marketing

www.microautomation.ae
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Micro Automation Industries

• Vision
• To establish and retain leadership in the global
  market for electronic control and power
  protection systems through focused efforts in
  producing innovative and intelligent solutions
• Mission
• To utilize the most advanced technologies in the
  industry and provide optimal, cost-effective
  products and applications

www.microautomation.ae
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A-Z Product Development Philosophy(from Design
to marketing)

• As part of our vision
• To provide cost effective solution and
• To be competence where there are lake of
  supporting Industries

www.microautomation.ae
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Requirement Study

• According to
• Customer needs
• Potential purchasers
• Focus groups

www.microautomation.ae
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Solution Development

• Includes
• Concept development
• Specification development
• Analysis of competitive products
• Concept screening
• Technical feasibility study

www.microautomation.ae
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Function Design

• Includes
• Conceptual Design
• Design parameters
• Product architecture
• Primary functional systems subsystems

www.microautomation.ae
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Hardware Design

• Includes
• In-depth design
• Circuit board design
• PCB Layout
• Mechanical design
• Selecting product components
• Specifying Options for change
• Documents drawings

www.microautomation.ae
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Software Design

• Includes
• Design of Function Flow chart
• Program coding
• Simulation and debugging
• Documents drawings

Prototyping

• Includes
• Prototype making
• Function testing
• Prototype evaluation
• Documents and SWOT analysis

www.microautomation.ae
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Design of Production Process

• Includes
• Assembly process design
• Design of process inspection criteria
• Measurement of processes
• Calculating production efficiency
• Packaging Design and evaluation

www.microautomation.ae
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Design of Calibration tool and Test Jigs

• Includes
• Design of testing process
• Design of jigs for testing
• Design of acceptance criteria
• Design of calibration tool and system

www.microautomation.ae
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Manufacturing

• Includes
• Assembly of P.C.B. (Printed Circuit Board)
• Complete product manufacturing
• Sub-process of material preparetion
• Mass Programming

www.microautomation.ae
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Marketing

• Includes
• Conducting market survey for branding and
  positioning
• Feedback contribute to enhancements of the
  product packing
• Designing of advertising and promotional
  activities, fully in-house developed

www.microautomation.ae
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After Sale Service

• Careful Packing
• Safe transportation and shipping
• Compliancy and warranty management
• Repair and maintenance (RMA almost zero)

www.microautomation.ae
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Powermatic
Our Product

• The New concept to Prevent Disturbances reaching
  consumers equipment
• Cutting Edge Technology
• Unlike other power protection solutions
  available in the market today.
• Reasonable Pricing
• Very Low RMA
• 90 Export oriented Product
• Essential with the increasing of Power Pollution
• NASA says new data on so-called solar tsunamis,
  The tsunamis produce solar cosmic rays that will
  affect our planet and can interfere with
  technology, causing power blackouts..

www.microautomation.ae
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Our Technology

• Mainsware Technology
• The microprocessor technology that provide
  comprehensive analysis and measurement for
  electric supply parameters

www.microautomation.ae
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Our Technology

• Powermatic Technology
• With further development and improvements, the
  Mainsware technology evolved into a highly
  effective power monitoring, detection of
  disturbances, and protection. This brought out
  Powermatic product line to fit all types of
  consumer needs

www.microautomation.ae
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Product Quality and Safety Assurance Standards

• Procedures
• Quality Management Procedures ISO9001-2000
• Safety Procedures - Low Voltage Directive
  73/23/EEC
• Standard Compliance
• BS 1363
• IEC 60884
• IEC 60730

www.microautomation.ae
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Micro Automation Industries won

• Arab Golden Chip Award 2008
• Best Hardware Product - Powermatic
• Organized by Arab ICT Association
• Date 23 Nov. 08, Beirut, Lebanon

www.microautomation.ae
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Micro Automation Industries won

• Arabian Business Achievements Award 2008
• -Technology Company of the Year -
• Organized by ITP Executive
• Date 14 Dec. 08, Dubai, UAE

www.microautomation.ae
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Other Awards

• ... Powermatic extension cord is perhaps the
  most
• valuable piece of kit you can buy. Dont hook up
• high-priced kit to the mains without it..
• Windows Magazine Dec. 2008
• P6CE is a must-have for those interestedin
  keeping their kit safe..
• Windows Magazine Nov. 2006

www.microautomation.ae
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Dubai Place for Technology Development

• Bring-in expertise personnel that have the
  capability on the technology development and
  innovation
• Emerge Dubai as a hub for export of the
  technology to world market and homeland for
  Export Oriented technology products (at least
  90)
• Aspire Dubai as a base very competitive for
  quality.
• Build the competency/skills of manpower that can
  not only deal with technology, but develop
  indigenous Technology pioneering it in features
  and usage

www.microautomation.ae
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Opportunities

• We believe that it is possible to transform Dubai
  in to A SCIENCE CITY since it has the following
  advantages
• 1- Dubai has a very well developed
  infra-structure
• 2- Easy excess to the word market
• 3- It is true metropolitan city
• 4- The social environment which exist now
  facilitate a smooth cohesion of multi- national
  technical experts and highly qualified
  researchers
• 5- The existence of electronic government

www.microautomation.ae
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Challenges

• Real attention was not given in the past to the
  manufacturing industry.
• Environment not prepared for RD activity. We
  have to contribute to the establishment of
  environment promoting the growth of a Hi-Tech
  Industry
• Power protection is new concept to end user in
  Dubai. We had developed an awareness program
  about the benefit of Power Protection.
• Due to lake of supporting Industries, we had the
  challenge of having to adapt A-Z product
  development philosophy
• Difficulties in having Expertise due to lake of
  long term residency.
• Financial Institutions and other programs are not
  interested in supporting Small size companies.
• Emirates bank did not provide factoring for
  small amount export
• Dubai export Development council attention on
  supporting volume export,
• Dubai Quality Award No technology maintained?
• Investing groups Must have min turnover of
  15Million USD
• It is a difficult obstacle, but not to say
  mission impossible

www.microautomation.ae
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Difficulties for RD based Industry

• Researcher would prefer to work in long well
  established intuitions, which does not exist here
  
• No support ever for exporting turn-key production
  facility
• Work rules warrant any terms in employment
  contract to protect the employer from loss due to
  know-how infiltration
• Very high registration charges for trade marks
• No facilities for product certification
• Very high rental charges

www.microautomation.ae
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Difficulties for RD based Industry

• Charges for EHS inspection raised from AED1000 to
  AED5250 without any reason or service
• Accommodation rental increased by 40 yearly

www.microautomation.ae
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Why we choose Belgium for RD activity

• Support and incentive for local RD activity
• Availability of Network between Industry and
  University
• Availability of expertise to further development
  of Technology and new concepts
• Infra-structure for settlement of expertise
  personnel

www.microautomation.ae
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Our suggestion for the Requirements of
Technology Development in Dubai

• Various incentives are needed for RD based
  Industries
• Support to the innovation and technology
• Support for Product Certification
• Support for National trade mark registration
• Media support for products
• Appreciation Program for achievements
• Expand Financing to this industry
• Support to Promote the Products to World market.
• Develop the interactive between Industry and
  Universities
• Development Scheme for Driving Industry by
  technology (Production technique, Product design,
  Material)
• 12. Develop the environment and the awareness for
  the importance of supporting SME companies on the
  economy

www.microautomation.ae
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Requirements of Technology Development in Dubai
- continue

• Protection from rapid Government charges or
  rental charges
• Charges for EHS inspection raised from AED1000 to
  AED5250 with no reason given
• Accommodation rental increased by 40 one time
• Employment rules and contract to suite the
  requirements of this Industry
• The need to facilitate easy and open residence to
  researchers and highly qualified people who will
  be involved in research and development to
  explore ways and means for long duration
  settlements of the personnel involved in RD.
• Support for export of Technology or Production
  facility
• 15. To develop the rules to Protect intellectual
  property and know how

www.microautomation.ae
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We believe that Dubai is able to export
technology not only to import technology
www.microautomation.ae
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Thank you for your valuable time
www.microautomation.ae