Creating a Culture of Execution

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Creating a Culture of Execution
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JFK Speech to Congress

• I believe that this nation should commit itself
  to achieving the goal, before this decade is out,
  of landing a man on the moon and returning him
  safely to the earth.

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JFK AT RICE UNIVERSITY
We choose to go to the moon. We choose to go to
the moon in this decade and do the other things,
not because they are easy, but because they are
hard, because that goal will serve to organize
and measure the best of our energies and skills,
because that challenge is one that we are willing
to accept, one we are unwilling to postpone, and
one which we intend to winI realize that this
is, in some measure, an act of faith and vision,
for we do not know what benefits await us. But
if I were to say, my fellow citizens, that we
shall send to the moon, 240,000 miles away from
the control station in Houston, a giant rocket
more than 300 feet tall, the length of this
football field, made of new metal alloys, some of
which have not yet been invented, capable of
standing heat and stresses several times more
than have ever been experienced, fitted together
with a precision better than that of the finest
watch, carrying all the equipment needed for
propulsion, guidance, control, communications,
food and survival, on an untried mission, to an
unknown celestial body, and then returned it
safely to earth, re-entering atmosphere at speeds
of over 25,000 miles per hour, causing heat about
half that of the temperature of the sun and do
all this, and do it right, and do it first before
this decade is out, then we must be bold. -
President John F. Kennedy
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• Up is not an easy direction.

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The Challenge Ability to Execute
Leadership without the discipline of execution
is incomplete and ineffective. Without the
ability to execute, all other attributes of
leadership become hollow Larry Bossidy
Chairman, Honeywell International
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THE POWER OF FOCUS
1120
410
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Number of Goals
0
12
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Goals Achieved With Excellence
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Our Partner
A leader who says Ive got ten priorities
doesnt know what he is talking about. He doesnt
know himself what the most important things are.
Youve got to have these few, clearly realistic
goals and priorities Larry Bossidy Ram
Charan, Execution The Discipline of Getting
Things Done, New York Crown Business, 2002
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WILDLY IMPORTANT

• important adj. 1 meaning a great deal having
  significance, value
• wildly important adj. 1 of visionary and
  strategic import carrying serious economic
  consequence potential for unbelievable
  satisfaction of key stakeholders causing intense
  excitement and enthusiasm

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Why WIGS?
Wildly Important Goals The BIG WIGS
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Ram Charan
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8 Standards of Execution
Focus
Synergy
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8 Standards of Execution

• Do people know what to do?

Clarity Commitment Translation Discipline
Enabling Collaboration Trust Accountability
Focus
Synergy
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Lack of Clarity
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8 Standards of Execution

• Do people know what to do?

Clarity Commitment Translation Discipline
Enabling Collaboration Trust Accountability
Focus
2. Do they want to do it?
3. Do they know how to do it?
4. Do they sustain the course?
5. Do they work together?
Synergy
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XQ51 (National Averages)
Clarity 52 Commitment 52 Translation
43 Discipline 65 Enabling 32 Collaboration
49 Trust 59 Accountability 57
Focus 53
Synergy 49
2
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xQ Results Individuals in Typical Organizations
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xQ Teams in Typical Organizations

• My organizations most important goals are
  translated to the goals of my work group
• Individual tasks are reviewed at least monthly
  with my manager
• We work in an atmosphere of trust where people
  can express differences of opinion freely
• We hold each other accountable for doing what we
  commit to do

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12
56
46
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xQ Typical Organizations
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Four Disciplines of Execution

• Focus on the wildly important not the merely
  important.
• Build measures that motivate.
• Translate 30,000 foot goals into new front line
  behaviors.
• Win as a team.

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Where it began
MANAGERS WORK HARD BUT FAIL TO PROVIDE FOCUS AND
DIRECTION  
More than 2.5 million workers were asked to rank
their managers on a scale of 77 pre-determined
characteristics in this FranklinCovey Profile
study. (Source FranklinCovey Profile Center
Aggregate Report, 2002)
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Work CompassExecution Tool
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Four Disciplines of Execution

• 1 Focus on the Wildly Important

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(No Transcript)
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Execution Discipline 1 Focus on the Wildly
Important

• Identify 2 or 3 MUST DO goals
• State them so that they are self-orienting and
  galvanizing
• Gain line-of-sight understanding and commitment
  all the way to front-line
• Align resources, recognition, and incentives to
  reinforce commitment

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Four Disciplines of Execution

• 2 Build Measures that Motivate

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2 Build Measures that Motivate

• Once you reach a certain level, everyone is
  good, and everyone trains hard. The difference
  is who is more meticulous, willing to find the
  smallest increments of time, and as you get older
  and more experienced, the percentage gains grow
  smaller and smaller. You have to become a slave
  to data, to performance indicators like pedal
  cadence, and power output measured in watts. You
  have to measure literally every heartbeat, and
  every morsel you eat, down to each spoonful of
  cereal. If you weigh too little, you wont have
  the physical resources to generate enough speed.
  If you weigh too much, your body is a burden. It
  is a matter of power to weight. Who knows when
  you might find a winning margin in a wind tunnel
  in December, during equipment testing? You might
  find another fraction of time in your position on
  the bike, or in a helmet, or in the composition
  of a wheelbecause the smallest thing, like
  moving your hands on the handlebars, could make
  you three seconds slower over 25 miles.
• -Lance Armstrong-

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Four Disciplines of Execution

• 3 Translate 30,000 foot goals into new and
  better front-line behaviors

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3 Translate Goals into New and Better
Activities and Behaviors

• The goals of my work group are translated into my
  individual work goals 25
• My individual work goals are translated into
  daily tasks and/or performance standards
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(No Transcript)
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Translating Goals into New and Better Behaviors

• The best thing about not planning is that
  failure comes as a complete surprise, not
  preceded by a period of worry and depression.
• -Author unknown

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TRANSLATE GOALS INTO ACTIONActivities Tasks
Set up WOW display
Set up WOW display
Purchase product
Purchase product
Run an ad
Run an ad
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Four Disciplines of Execution

• 4 Win Together

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4 Win Together

• We hold each other accountable for doing what we
  commit to do
• 46
• Individual tasks are reviewed at least monthly
  with my manager 12
• We work in an atmosphere of trust where people
  can express differences of opinion freely
• 46

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Four Disciplines of Execution

• Focus on the wildly important not the merely
  important.
• Build measures that motivate.
• Translate 30,000 foot goals into new front line
  behaviors.
• Win as a team.

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JFK Speech To Congress

• I believe we possess all the resources and
  talents necessary. But the facts of the matter
  are that we have never made the national
  decisions or marshaled the national resources
  required for such leadership. We have never
  specified long-range goals on an urgent time
  schedule, or managed our resources and our time
  as to insure their fulfillment.

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JFK Speech to Congress

• This decision demands a major national
  commitment of scientific and technical manpower,
  material and facilities, and the possibility of
  their diversion from other important activities
  where they are already thinly spread. It means a
  degree of dedication, organization, and
  discipline which have not always characterized
  our research and development efforts.