Computer-Mediated Communication

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Computer-Mediated Communication

• Social perception and interpretation

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Stylistic differences by gender

• Men
• Assertions
• Self-promotion
• Rhetorical questions
• Profanity
• Sexual references
• Sarcasm
• Challenges
• Insults

• Women
• Hedges
• Justifications
• Expressions of emotion
• Smiling/laughter
• Personal pronouns
• Supportive language
• Polite language

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Turing Test

• Proposed by Alan Turing in 1950
• Machine passes if it is indistinguishable from
  a human in synchronous textual communication

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Ekman (1999) Ekman, Friesen, Ellsworth (1972)
Basic emotions Anger Disgust Fear Joy
Sadness Surprise

• Characteristics of basic emotions
• 1. Distinctive universal signals
• 2. Distinctive physiology
• 3. Automatic appraisal
• 4. Distinctive universals in antecedent events
• 5. Distinctive appearance developmentally
• 6. Presence in other primates
• 7. Quick onset
• 8. Brief duration
• 9. Unbidden occurrence
• 10. Distinctive thoughts, memories images
• 11. Distinctive subjective experience

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Action units
Facial muscles
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Representing the face  being close may
be worse
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being there vs. beyond being there
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Designing for faces

• We read meaning in lots of things, but
  especially faces!
• If youre going to use faces (or anything
  socially salient) in a design, consider
• Appropriate semantics
• Appropriate precision

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Bad idea Chernoff faces