Strategies for Multimedia Archieves

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Strategies for Multimedia Archieves
The virtual culture buff How the audience is
using digital opportunities for cultural
participation. Prof. Jos de Haan (EUR/SCP)
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Jeanette Winterson

• Trust me, I am telling you stories

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Stories

• Charles Leadbeater We Think
• James Surowiecki The Wisdom of Crowds
• Chris Anderson The Long Tail
• Henry Jenkins Convergence Culture,
• i.g. the rise of a participatory culture

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The Netherlands in Europe

• Netherlands leading in Internet (broadband)
  diffusion
• together with Scandinavian countries (Eurostat
  2007)
• Relatively high level of cultural participation
• visits to museums, theater, concerts (EC 2007)

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NL 2007

• PC 91

• Internet 88

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The Netherlands in Europe

• Museum/galery Theater
• Denmark 65 58
• Netherlands 62 58
• Sweden 62 47
• Belgium 42 33
• Cyprus 25 25
• Greece 25 30
• Portugal 24 19

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The Netherlands in Europe

• Netherlands forerunner digitasation of culture.
• Reference countries
• Scandinavian countries especially UK
• Outside EU Canada.

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Digitisation in museums
Registrate basic information of administrative
data on any medium (paper and/or
computer). Automate Basic information in an
automated systeem. Digitise Digital
representation of an object.
Bron MusIP (zie www.musip.nl)
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Memory of the Netherlands
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Fabchannel
Cultuur in brede zin als normen en waarden,
als levensstijl Cultuur in engere zin Als
kunst en cultureel erfgoed
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Internet use

• ICET-model
• Information
• Communication and community
• Entertainment and personal development
• Transaction

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How did you get Information?

• Museum Culture/going out
• 2003 2006 2002 2006
• Visit before 21 21 . .
• Newspaper 21 20 84 77
• Social contacts 19 19 90 84
• Internet 9 15 49 77
• Television . . 66 49

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Who? (demographics)

• Theater
• Mostly woman
• Many 35-49 olds
• Higher educated
• Working people

• Museum
• Mostly man
• Many 12-19 year olds
• Higher educated
• Working people

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Mediated interest
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Cultural heritage nine user profiles
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Users of digital heritage

• Allrounders 100
• Art lovers 100
• Heratige society members 24
• Gatherers 9
• Prier 100
• Family trips 1
• Day out 0
• Readers 0
• Non-active 0

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Reasons given to visit the website

• Quick and easy
• 24 hours a day available
• Order tickets from home (theater)
• See if show is sold out (theater)

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Why not?

• Used to other information sources
• Dont know url
• Just go there

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Wishes for theater websites

• ICET-model
• Informatie
• Seat available? Where is it located?
• Communication and community
• Receive newsletter
• Entertainment and personal development
• Watch short video / listen to music
• Transaction online ticket
• Select your own chair

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Background of Internet usefor cultural purposes

• Cultural capital
• Digital capital

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Conclusions

• Internet used most often for practical
  information
• Profile digital visitors resembles physical
  visitors
• Age is an exception
• Website primarily used in time before a visit
• Media habits as most important restriction
• General characteristics stimulating 24 hours
  available, easy, speed.
• Ticketing in theaters should include chair
  selection.

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Towards a participatory culture?

• Diffusion of access
• Diffusion of skills
• Diffusion of practice
• Digital generation is Web 2.0 active
• Faster than generational exchange
• But be patient

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Thank you for your attention