Brainstorming on GTM for Latin America

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Brainstorming on GTM for Latin America

• Mexico and Brazil

Orlando A. Moreno omoreno_at_hotmail.com 408.656.2498
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Overview

• The Global Ticket Machine a world-wide electronic
  hardware and software system designed by IBM that
  provides the core technology to drive ticket
  sales and venue entry solutions.
• Kiosks, Turnstiles and Point-of-sale devises
  are part of the integrated system

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Features Benefits

• The GTM System utilizes a rechargeable and
  reusable membership card which contains an
  encoded magnetic strip which allows the
  event-going consumer to gain access to the venue
  and also acquire goods and services within.
• Membership card is pass-code protected for the
  security of the consumer.
• Consumer uses his own pin number to access
  information tickets, merchandize and concessions
  contained in the GTM system that he/she
  pre-purchased.

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Benefits of venue operators

• The GTM System offers a massive data base to
  venue operators that can be used to track
  accounting and administrative procedures that
  will minimize costs and facilitate revenue
  tracking.

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Benefits to the consumer

• Lost or stolen tickets are a thing of the past.
  Consumers can use their credit card used to
  purchase tickets , merchandize and concessions
  even if they have lost their GTM membership card.
  If the consumer purchased card at venue with
  cash, and that card is lost or stolen, consumer
  can gain access to venue and pre-purchased
  information simply by providing their name and
  presenting an I.D. card at customer service.

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Penetration Strategy for Mexico and Brazil.

• Aztec Stadium (Mx) capacity 106,000
• Mario Filho Stadium (Brazil) capacity 122,268
• Estadio Universitario
• (Mx) capacity 70,000

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Applications

• The GTM System can be integrated into the
  marketplace not only in stadium and auditorium
  settings, but has a plethora of applications in
  the Airline, Hotel and Hospital industries. To
  bring the entertainment world at ready access to
  the GTM Membership Card holder.

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Specifications

• The GTM System can be described as a network
  medium to facilitate the entertainment needs of
  the consumer by making the process more
  convenient through its membership card.
• The challenge is to introduce the system to the
  marketplace in various sectors that encompass a
  broad entertainment spectrum.

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Pricing

• For a large stadium the approximate price for the
  entire GTM system will range from 500,000 to
  750,000 U.S. dollars.
• However, as a sales incentive we will offer a
  rebate on full hardware installation at the
  venues if the system is installed within 12
  months of the initial offer.

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Availability

• GTM will be made available to install not sooner
  than August 1st, 2002.
• Sales personnel will utilize all available
  techniques to disclose GTM to clients. However,
  all preliminary requirements to embark on this
  operation must be in place. Full registration of
  international patents and Licenses, sales
  presentation materials and other requirements
  pending.