USING MASS MEDIA TO INSPIRE ENTREPRENEURS

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• USING MASS MEDIA TO INSPIRE ENTREPRENEURS
• RADIO CONCORDIA YES DRC FM RADIO STATION
• Contact
• Joel BAYUBASIRE DJANDA
• YES DRC LEADER
• Tel [phone]
• joel_at_yesweb.org
• http//projects.tigweb.org/YESDRCN
• www.yesweb.org

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We need a new type of business...that is totally
dedicated to solving social and environmental
problems. - Muhammad Yunus, Nobel Peace Prize
Winner

• The YES DRC FM RADIO station is
• built on the visions of three
• entrepreneurial Solutions that are
• using mass media to inspire young
• entrepreneurs, using real-life
• stories, role models, comedy and
• drama with the ambition to mobilize
• millions of participants on how to
• obtain Financial intelligence,
• business basics and career
• preparation and developmental
• skills, so that they Can advance
• more confidently into the world of
• life after school.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• INTRODUCTION TO THE YES DRC FM RADIO STATION
• The YES DRC RADIO is an FM Radio Station. This is
  a
• Community Radio and it is located in the village
  of
• Mbobero a 10 km far from the town of Bukavu in
  a
• catholic premier college of the Barnabite
  Priests. The
• colleges called Saint Paul. This is one of the
  most
• active members of the YES DRC network. The YES
  Radio
• covers around 300 square kilometres. It covers
  whole the
• town of Bukavu (having around 1,000,000
  inhabitants)
• and all its peripheries and the town of Goma in
  the north
• of the province. FM Radio Stations are popular
  and the
• most captured in this area.
• The YES DRC FM Radio Station targets a specific
  group of
• young people aged between 12 and 40 of which the
  majority
• are rural.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• YES DRC RADIO STATION

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• HOW DOES IT HAPPEN?
• Broadcasting shows include live interviews,
  experts
• questioned, discussions, vox pops, mixed with
  Music and
• Comedies for entertainment.
• Feedbacks are given directly through sms,
  letters, emails,
• phone call inns and live participation in the
  show on the
• Radio to discuss and express their opinions about
  a
• variety of problems and envisaged solutions to
  youth
• livelihoods and entrepreneurship issues.
• These activities are conducted by trained youth
  to
• Journalism and entrepreneurship skills and
  knowledge.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• ASPECTS OF THE YES DRC FM RADIO BROADCASTING
  SHOWS
• We host broadcasting shows around three kind
  aspects
• of entrepreneurship skills on the FM Radio
  Station
• Entrepreneurship Education that provides an
  introduction to the values and basics of creating
  and running businesses through debates,
  interviews, etc. The program is called the Youth
  Entrepreneurship Program (YEP) aiming at guiding
  youth through the simulations of business
  start-up and operation.
• Enterprise Development where we discuss
  opportunities that provide support and services
  that incubate and help youth develop their own
  businesses. The discussions and debates are
  oriented towards how youth can have access
• to small loans or grants. YES Fund is the best
  concrete model needed for youth ventures that we
  discuss a lot.
• Entrepreneurship through Action Learning (EAL)
  that appeals for actions through invitations of
  local programmes and sponsors to attend the show
  in order to discuss the new opportunities to
  create new ventures and expand existing ones.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• COMPONENTS OF THE YES DRC FM RADIO BROADCASTING
  SHOWS
• Debates and discussion oriented to Financial
  Intelligence The specific
• objective is to help youth know that in todays
  complex financial world,
• being financially literate is a critical life
  skill... as important as
• reading, writing and arithmetic. We teach how to
  obtain financial freedom,
• whilst gaining an understanding of money, as a
  facilitator of life - money
• answers all things.
• The dimension of
• Knowledge and understanding is about the nature
  and forms of money, how it is used and the
  consequences of consumer decisions
• Competence is the application of consumer and
  financial knowledge and skills in a range of
  changing contexts
• Enterprise is the opportunity to use initiative,
  build financial capabilities and manage
  risk-taking when making consumer and financial
  decisions
• Responsibility is appropriate consumer and
  financial decisions that display care for self,
  others, the community and the environment.
• Business Ethics - whatever direction their
  calling takes them, whether it is in the heart of
  business and professional world, or into areas
  such as teaching, entertaining or sports, or
  indeed others still, we want our fellows to
  understand the basics of business so that they
  can grow into effective business people during
  their school lives and after.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• COMPONENTS OF THE YES DRC FM RADIO BROADCASTING
• SHOWS(Continued)
• Debates and discussions oriented to Career
  Development we teach
• the youth how to rely upon what they learn about
  themselves in
• life, rather than basing career decisions on fear
  of unemployment
• or change, the attraction of money, or other
  people's desires
• Being unsure is not an excuse for doing nothing
• Do something that you enjoy and find worthwhile.
• Appreciate the seasonality of life, embrace and
  accept change.
• Debates and discussions oriented to Work
  Internships - with the
• help of supporting organizations across the
  country and world, we
• seek to provide youth with opportunities for work
  attachments and
• internships in those areas that bear interest to
  them.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• COMPONENTS OF THE YES DRC FM RADIO BROADCASTING
• SHOWS(Continued)
• Debates and discussions oriented to Career
  Advisory Workshops
• The specific objective is to stimulate the host
  of careers
• advisory workshops and fairs, to which leaders of
  different
• sectors and fields are invited to explain what is
  interesting and
• exciting about what they do. Narrative summaries
  of the subjects
• course, recommendations, resolutions, etc.
  developed during the
• training workshops are also broadcasted. A call
  for full
• participation of youth in such a program is made
  to invite more
• young people to attend the next workshop. It is
  the same as for
• the programmes below.
• Debates and discussions oriented to Resumes,
  Interviews
• communication Skills Preparation youth are
  provided continual
• opportunities to revise their resumes, to
  practice their
• interviewing skills, and to develop work-related
  communication
• competencies, such as presentation and
  facilitation
• skills.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• COMPONENTS OF THE YES DRC FM RADIO BROADCASTING
  SHOWS
• (Continued)
• Debates and discussions oriented to Mentoring and
  coaching
• - networking
• The specific objective is to link young
  entrepreneurs to
• university mentors and the business community.
  Fruitful
• contact with successful entrepreneurs and mentors
  within
• the YES DRC environment gives others the courage
  to follow
• in their footsteps.
• Encourage mentoring to help our fellows, to learn
  to
• make good decisions based on education and
• experience and to cultivate good learning
  networks
• for themselves based upon strong and healthy
• relationships with people from within their
• community of friends, family, peers and role
  models.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• COMPONENTS OF THE YES DRC FM RADIO BROADCASTING
  SHOWS
• (Continued)
• The specific objective is to stimulate to
  mentoring and
• volunteering. We show them how the mentoring
  practice draws
• on the interest and enthusiasm of people in
  different spheres
• of life who volunteer their time and energy to be
  involved in
• the lives of the Congolese young entrepreneurs.
• We also encourage potential young entrepreneurs
  to become
• mentors for other younger people in their
  communities, so
• they too can benefit by focusing their attention
  upon helping
• and watching another person learn to cope and to
  grow.

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USING MASS MEDIA TO INSPIRE ENTREPRENEURS

• REINVEST (looking forward, giving back)
• The ultimate purpose of business is not, or
  should not be,
• simply to make money. Nor is it merely a system
  of making
• and selling things. The promise of business is to
  increase
• the general well-being of humankind through
  service, a
• creative invention and Ethical philosophy. -
  Paul Hawken, The Ecology
• Of Commerce
• While they are mastering skills and gaining
  competencies
• that help them to develop their own lives, we
  encourage our
• fellows to grow in their outward concern for
  others and
• passion for social causes so that they can share
  their
• success and invest and reinvest themselves in the
  Community
• throughout their lives. These entrepreneurs
  understand that
• they have a social responsibility to improve
  their
• communities while making profits, and rather than
  focus
• solely on single bottom line profits, these
  people focus
• on the triple bottom line profits, people and
  planet.

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• THANK YOU VERY MUCH
• TO HELP KEEP IT ALIVE !!!