Society and Mass Culture

1
Chapter 20

• Section 5
• Society and Mass Culture

2
Education Publishing Expand

• Key ? What caused education and publishing to
  expand?
• Urban populations grew.
• Industrialization created cheaper goods more
  leisure time.
• Public education expanded and more students
  learned to read.

3
Changes in Schooling

• Immigration growth in American schools.
• Taught citizenship English.
• City and state laws required children to attend
  school.
• Schools more than doubled.

4
Literacy Increases

• Increased of readers.
• Growth of books, magazines, newspapers.
• Joseph Pulitzer New York World William
  Randolph Hearst New York Morning Journal
  fierce competitors.
• Attracted readers with dramatic stories, special
  features, such as, comics.

5
Pleasures of the Consumer Society

• Key ? How did Americans spend their leisure
  time in the late 1800s?
• New products for entertainment.
• Movies, music, sports, and advertising combined
  to shape modern American mass culture.

6
Modern Advertising and New Products

• Advertising made people aware of new products and
  where they could buy them.
• Department stores could buy everything.
• Mail-order catalogs for people who didnt live
  near a department store.

7
Mass Culture

• Leisure activities parks, ride bikes ,play
  sports.
• Amusement parks rides, vendors, food.
• 1876-1915- cities hosted World Fairs.
• Baseball most popular sport. Kept African
  Americans out.
• Vaudeville mixture of song, dance, comedy.
• Ragtime music blend of African American and
  European musical forms.