Audience View and Theatre Royal Norwich

1
Audience View and Theatre Royal Norwich

• Darren Poynter
• Marketing Manager
• Theatre Royal Norwich

2
History

• Opened 1758
• First re-built 1826
• Burnt down 1934, new theatre opened 1935
• Refurbished 1990 93
• Closed March 2007
• 10m modernisation
• Re-opening November 2007
• 250th anniversary January 2008

3

• Musicals, Music, Dance, Drama, Comedy, Opera,
  Family shows, Pantomime
• All Year round
• Broad Appeal
• Price from 5
• 370,000 tkts sold in Financial Year 06/07
• Groups represent 10 of Audience

4
The New Theatre Royal
5

• Ticketing and Marketing service to 30 clients

6
Friends of the Theatre Royal

• Discounts of Theatre Tickets
• 1.50 off each top 4 price bands
• Half Price tkts on first night of Drama
• Priority Bookings
• Advance Notification
• Brochure mailings
• Meet and Greet cast and creative teams

7
Friends of the Theatre Royal

• 11,000 members
• 6 categories of membership
• 12.50 (Student) - 180.00 (Group)
• Generates approx. 250k per year
• Buy approx 35 40 of total tkt sales
• 70 pay by annual Direct Debit -processed in
  house (AV into BACSIP)

8
Food for thought.

• Do you know who your audience is?
• What if your funding was cut?
• How would you replace that income?

9
How Audience View has helped

• Renewal Tool Automatically renew memberships by
  Direct Debit for memberships and Donations
• Customer Notes
• Online Sales

10

• Thank you
• Any Questions?