Changing the Way You Think About Cessation Services

1
Changing the Way You Think About Cessation
Services

• ClearWay Minnesota Symposium

2
A Change in Perspective

• Consumer Demand Roundtable 5/2007
• View smokers as consumers
• Redesign products/services
• Go to the smoker!

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View Smokers as Consumers

• Ask smokers what they want rather than do
  research to determine what we think they need
• Create a culture of quitting
• All healthcare professionals will
  ask/advise/refer
• See quitting as a lifestyle change
• What are the real implications of quitting for
  each smoker?

4
Redesign Products/Services

• Create smaller dosing of products
• Daily dose of gum/lozenge
• Let consumers test products
• Starter pack with gum/lozenge/patch
• Expand services to cover the entire process
• Contemplation groups
• Maintenance programs
• Relapse prevention

5
Make Products/Services Accessible

• Universal coverage for all products
• Universal coverage for all services
• Sell product everywhere!
• Convenience stores
• Gas stations
• Events
• Bars/resturants
• Go to where the smokers are!

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Go To The Smoker!

• Health Fairs
• Employers
• On Site Events
• Trained Healthcare Professionals
• Barber Shops/Beauty Salons
• Church
• Bars LA QUITS Project
• EVERYWHERE!!

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What Can Be Done?

• Provide Basic Information
• Conduct Short Behavioral Interventions
• Review medication choices
• Refer!!

8
The NASCAR Experience

• Race weekend
• Over 200,000 counseling opportunities

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Novel Delivery Systems

• Cell phone/text messages
• Japanese programs
• Face Book
• My Space
• Quitting groups
• You Tube
• Personal experiences/Ads for Quit Line
• Pod Casts

10
Quitting Competitions

• The X PRIZE
• 20Million first prize, 5Million second
• Winner must
• Have a minimum of 25,000 smokers quit
• 20 of smokers must quit for one year
• Program must be sustainable at minimum cost
• Have your own competition!
• Cities/counties/groups

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Use the Same Tactics as Big Tobacco

• How do we make
• not smoking/quitting
• as sexy, cool, and attractive
• as they made smoking!!

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• Frank Vitale, M.A.
• National Director,
• Pharmacy Partnership for Tobacco Cessation
• vitalef_at_pitt.edu
• Or
• 412 383-7206