The European Ecolabel

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The European Eco-label
Europe goes green
EU Ecolabelfor tourist accommodation camp
site services
EU regions will implement the EU Flower
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Program
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Introduction

• International Project-Team / Lot 8 on behalf of
  the EU Commission
• Actually working in 10 EU countries to implement
  the EU Ecolabel.
• Ernst Leitner, GL (coordination, AT),
• Rainer Stifter, Energon (AT)
• Vilma Eri, CES (HU)
• Dagmar Diwok, ACTA in Milan (IT)
• Maria Menounou, Speed, Athens (GR)
• Monika Pribylova, ENVIROS (CZ)
• Bianca Hellriegel, Ecocamping (DE)
• Ana Moreno Avana, Pro Sustainability (ES)

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www.gul.at

• Since 1996
• Marketing since 1996 tourism, environment
• EU Ecolabel for tourism since 2003
• Austrian Ecolabel (tourism, prod.) since 1999
• Several EU Ecolabel projects LIFE, Leonardo
• Other internat. Projects in SLO, SK, RU, BU

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www.energon.co.at

• Since 2001 Energy consulting
• EU Ecolabel for tourism since 2004
• Austrian Ecolabel (products) since 1999
• Several international Leonardo da Vinci projects
  (EMAS/ISO 14001, Energy for SME, Waste Mgmt,
  Train-to-Ecolabel)
• EBRD, DG ENVIRONMENT, INDUSTRY

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The EU Ecolabel-scheme
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EU Ecolabel at present

• EU Ecolabel for tourist accommodations
• At present 89 awarded hotels in Europe
• EU Ecolabel for camp site services
• At present 22 awarded camp sites in Europe
• (January 2007)

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Europes first EU Eco-labelled hotel

• Sunwing Resort
• Kallithea, Greece
• Family Resort hotel in Rhodes

Awarded with EU Eco-label since April 2003
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How to get the EU Ecolabel
Get in contact with your Competent Body
Application documents Eco-Check
Meet open requirements of criteria
Verification and Payment of application fee
Official award
Right to use the brand Within your marketing
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Benefits of implementation

• What is the benefit for the hotel
• What do the guests say
• Marketing benefits
• Cost benefits best practice

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What is the benefit for your hotel?

• EU-wide sign in all EU-27 Member States
• Common standard with strong criteria
• Signal for quality and environmental care at a
  glance
• Imageplus we care for the environment and
  health
• EU-wide marketing support
• National marketing support
• Positive cost-benefit-ratio finding saving
  potentials during the application procedure

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What do the guests say?
German Traveller Analysis 2002/2004
51 Germans find environmentally-friendly
accommodations particularly important
... 59,1 dislike outdoor waste pollution
50 of German, Austrian, English and French
people find environmental protection as very
important
12 Germans welcome indications of
environmentally-friendly offers in catalogues
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What do the guests say?
IHEI 2002 Survey, GB
... 90 of Brits consider it part of a hotels
responsibility to protect the environment
... 87 of Brits would prefer booking in an
environmentally-friendly hotel
... 50 are willing to pay 30 pound extra
(2-week holiday)
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What do the guests say?
Austrian Eco-label, Fessel/GfK 2004
... 59 chose their destination by the criteria
of good nature and healthy environment
... for 32 of travellers it was very important
or important that their hotel was awarded with
the Austrian Eco-label
... 66 are willing to pay extra for an
environmentally-friendly hotel
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Camping guide

Germanys largest camping guide ADAC Camping
strongly supports the EU Ecolabel for camp
sites!
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What guests say Ecocamping survey 2006
... 64,4 found their campsite via ADAC camping
guide
(source survey Ecocamping 2006)
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What guests say Ecocamping survey 2006
... approx. 90 are in favour of environmentally
friendly camp sites!
(source survey Ecocamping 2006)
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What guests sayEcocamping survey 2006
... more than 40 consider eco-labelled camp
sites when booking
(source survey Ecocamping 2006)
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Where do I get information?

• You will get advice from
• the Competent Body
• From Websites
• official EU Website
• www.ecolabel-tourism.eu
• From infomaterial
• brochures, fact sheets

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Our marketing support

• Annual promotions at important tourism fairs
  (ITB, BIT)
• Co-operations with tour operators (MyTravel)
• National Marketing support - CB
• Media and press activities
• Poster combo with all awardedcompanies
• Guest information (template)
• Use the flower actively also
• in your marketing!

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Marketing tools for certified acc.

• Target Show your guests, that your hotel is
  environmentally-friendly!
• Certificate
• Door plate
• Flag
• Ecolabel-logo digitally
• Press support (standard articles)
• Infoposter (printable)
• Give-aways (t-shirts, pens, lanyards)

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Activities at fairs 2007

• Objectives
• Get the EU Ecolabel visualized
• Contact to main stakeholders
• Present holiday offers
• Fair programme 2007
• Ferienmesse Vienna, January
• Reisepavillon Hannover, February
• ITB Berlin, March
• Reisemesse Essen, March
• CMT Stuttgart, January (for camping) etc.

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BIT Milan, February 2006

• Activities
• Stand hosted by team
• Inform visitors
• Press activities

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ITB Berlin, March 07

• Activities
• Stand hosted by team
• Presentations with quiz-game
• Press presentation
• Inform visitors

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www.TrainToEcolabel.org

• Guidance and training for each criteria
• Training for managers and staff
• Online application pack

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Pension Hubertus, Austria
Source Bezirksblatt, 31. Jan. 2007, Hotel
Hubertus was awarded Jan. 2007 with the EU
Ecolabel.
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Where we want to go is
together towards a sustainable development of
tourism industry in harmony with nature by means
of a strong Europe-wide EU Ecolabel.
Thank you for your attention!
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Experience with EU Ecolabel
Hotel Jardim AtlânticoHow to save consumption
(money) without compromising the quality
Awarded with EU Eco-label since January 2005
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Hotel Jardim Why do certify?

• To reduce the consumptions
• To increase the marketing
• To increase the credibility of the environment
  performance
• To increase the economic rentability
• To maintain the quality for guests

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Hotel Jardim Saving examples
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Hotel Jardim Saving Energy

• Key switches in the guest room
• The possibility to sleep without oscillation at
  the room
• 90 of low energy lightbulbs
• 62 of lamps with the energetic energy classe A
• Machines with low consumption and recovery energy
  equipment
• Saving of illumination (move sensor, detectors,
  etc)
• Good isolations
• Other

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Hotel Jardim Fresh water and quality

• Water savers (reducer) to 10, 8 and 6 Lt/minute
• Appropriate information's for the guests
• Reducing the toilet reservoir capacity to /- 6
  Lt
• Reutilization of the recycled water from the
  dehumidifying machine for the laundry (iron)
• Biodegradable products for the housekeeping (non
  hazardous)
• The water from the pools are treated with
  "aquabromo (instead of chlorine)

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Hotel Jardim Air quality and noise control

• Prohibited to smoke at the restaurant
• Or use of public zones with smoker areas
• 51 of the rooms are for non smokers
• All rooms have natural ventilation and no
  air-conditioning
• The direct access to the hotel is closed
• between 23.00 - 07.00 hours