REJUVENATION''

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REJUVENATION..

• ..IN PRODUCT EVOLUTION

Sandra Obike Bournemouth University
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Contents

• Introduction
• Design Process
• Branding
• Colour and Styling
• Automotive Evolution
• Digital World
• Durability
• Conclusion

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Introduction

• re- ? prefix 1 once more afresh anew
• rejuvenate ? verb. 1 make or cause to appear
  younger or more vital.
•   DERIVATIVES rejuvenation n. rejuvenator n.
•   ORIGIN C19 from RE- L. juvenis young
  -ATE³.

• This paper focuses on how products evolve by-
• Analysis of aspects of rejuvenation design.
• Comparison between innovation and rejuvenation.
• It is often the case products are re-invented and
  therefore rejuvenated, redefining the classics we
  love and enjoy.

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Design Process

• Unsuccessful Change

STAGNATION
DISAGREEMENTS


WEAKNESS

• Successful Change

BALANCE
PRAGMATISM


STRENGTH
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Branding

• Branding is important in repositioning a products
  image.
• Lucozade successfully REINVENTED itself, from the
  original to Lucozade Sport
• Saliency what strength buyers associate with
  the brand.
• Contribution what actively the brand is saying
  about itself.

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Colour and Styling

• Look and feel of a product can be altering the
  colour and surface effect.
• Duplicating the style of the original can
  sometimes mean a poor substitute.
• However embracing nostalgic aesthetic, the style
  of the original needs to be considered.

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Case study Volkswagen Beetle Classic Comeback
Car
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Interior facias and panels coloured
roofline -actual arch
3 cylinders
A-platform
familiar grab handle
Whats changed and whats remained?
Single round bezel
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Digital World

• The digital world is forever changing and design
  function and form change. New technologies allow
  this to happen.

Next Generation Products
In Sonys case the products became smaller and
smaller.
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Durability

• Life Span is an ESTIMATION.
• Successful transformation should be equated to
  lowering attributed costs and greener
  manufacturer.
• Technological Advances from the present and the
  mindset of built to last from the past
  SUSTAINABLE FUTURE.
• Designers need to endorse design for durability
  infiltrating current trends and avoiding an
  untimely demise taking a firmer and greener
  stance.

KEY- __ Design against durability __ Design
for durability
1. From onset, sustainable designs.
2. Rejuvenation causes the sales to rise.
Sales
3. Designing for durability in mind means a
prolonged shelf life.
Time
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Conclusion

• Evolution is natural progression and rejuvenation
  is the key.
• In order to be successful, business need to
  facilitate change and provide balance between old
  and new.
• A products evolution can be brought about simply
  changing certain features such as branding,
  colour and styling.
• Brand Loyalty is not enough and no business
  should be complacent.
• Evolution is systematic with innovation and
  results in next generation products.
• Re-invention can promote durability and
  sustainability
• IN ORDER TO GO FORWARDWE MUST GO BACKWARD.