AMSIX and MIX 10 years of succesful peering business

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AMS-IX and MIX 10 years of succesful peering
business
Job Witteman CEO

• 15th June 2006MIX, Milano

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AMS-IX mission

• Continuously increase the value of the exchange
  while preserving our members interests and
  ensuring continuity by providing professional
  services, increasing the number of qualifying
  participants and facilitate traffic growth using
  (technological) innovation.

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AMS-IX values

• We are a neutral and independent facilitator
• We are reliable and capable
• We are proactive and responsive
• We have an accessible and open attitude
• We inspire trust
• And always and above all
• We serve our members

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AMS-IX growth factors

• 1994 informal start 4
• 1997 founding of association 25
• 1999 introduction 1 Gb 80
• 2000 founding of AMS-IX bv (Ltd.) 100
• 2001 expansion from 2 -gt 4 sites 120
• 2002 in-sourcing engineering 145
• 2003 introduction marketing 180
• 2004 introduction 10 Gb 210
• 2005 topology change 235

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Members in common

• AS 702 MCI / UUnet
• AS 1299 Telia International Carrier
• AS 2686 ATT
• AS 3209 Arcor
• AS 3257 Tiscali
• AS 3303 Swisscom
• AS 3549 Global Crossing
• AS 5400 BT Ignite Europe
• AS 6730 Sunrise
• AS 8220 Colt
• AS 8708 RDS
• AS 8928 Interoute
• AS 12399 ScanPlus Source Euro-IX database

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What do AMS-IX customers want ?

• (Lots of) Peers
• Market conform prices
• Reliability
• Visibility
• Transparency
• Continuity

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Future (services) at AMS-IX

• ENUM / SIP / VoIP
• Streaming content distribution
• Cut through switching
• 100 Gb Ethernet standard ?

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ENUM (some background)

• Consensus reached at previous GM
• Initiate discussions
• Investigate options
• Facilitate processes
• Define a role for AMS-IX

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ENUM (where we stand today)

• A couple of interest meetings were held with
  different stakeholders
• Market research gave better insight in drivers at
  different levels
• A tentative joint effort for the official Dutch
  ENUM delegation between SIDN (.nl), COIN and
  AMS-IX is under discussion

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SIP / VoIP

• Several SIP initiatives
• Neustar is about to start their SIP-IX trial
• JCC (Joint Cable Consortium) has created a SIP
  CUG on a separate VLAN
• We hear rumors about more initiatives
• All initiatives are welcome and supported!

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Streaming content distribution...why did we go
there?

• Request of several members to do something
  about the stale-mate situation around streaming
• Request by market-parties as neutral party to
  facilitate a place to get together and discuss
• Several developments around exchanges abroad

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Developments abroad

• Sweden
• Netnod largest .SE exchange has set-up a joint
  services exchange (testbed)
• Multicast only
• Several parties including government, end-users,
  ISPs broadcasters
• UK
• TVLinx initiator BBC has facilitated a
  multicast environment for access providers to use
• US
• Media exchanges are under development
• Combination of Multicast Unicast VLANS around
  exchanges

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State of affairs AMS-IX

• No dedicated environment
• A lot of streaming traffic over the (unicast)
  Peering LAN (survey 20)
• Streaming traffic is the largest grower of all
  categories (survey 80)
• Multicast VLAN
• 12 parties
• Very little traffic

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Goal of the session(s)

• Catalyst for Internet developments
• Increase the value of the exchange for its
  members
• Clarify the potential role for AMS-IX in the
  streaming developments

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Outcome of the first session

• Parties appreciate a neutral environment to get
  together and discuss
• The issue(s) need(s) to be clearly identified
• AMS-IX is requested to facilitate a Working Group
  on the subject
• WG-video open to all stakeholders incl.
  non-members
• First action is to determine a clear problem
  statement
• Second is to inventory all facets and propose
  solutions including existing operational
  environments and concepts
• Potentially leading to prototyping

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Cut through switching

• We have 4 edge locations
• We operate a (dual) star topology
• 85 of total traffic traverses the core
• We conclude that most local traffic is dealt with
  through private interconnects
• We are investigating ways of implementing this
  technique at AMS-IX

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100 Gb Ethernet standard ?

• We have 4 members with 20 Gb trunks
• These members will likely upgrade to 40 Gb soon
• On the backbone we already have 80 Gb trunks, so
  we need higher speed interfaces and standards
  asap
• We actively participate in the Ethernet alliance
  to discuss higher speeds

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Questions ?

• ?