Rich LaBarca

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• Rich LaBarca

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__ __ __ ______
______ _ /\ \ __/\ \/\ \ /\ _
\ /\__ _\ /'_\ \ \ \/\ \ \ \ \
\___ ___\ \ \L\ \ ___ ___\/_/\ \//\_\/\\
\ \ \ \ \ \ \ \ _ \ / __\ \ __ \ /' __ __\
\ \ \\/_//'/' \ \ \_/ \_\ \ \ \ \ \/\ \L\ \ \
\/\ \/\ \/\ \/\ \ \_\ \__/\_\ \ \___x___/\
\_\ \_\ \____/\ \_\ \_\ \_\ \_\ \_\/\_____\/\_\
'\/__//__/ \/_/\/_/\/___/ \/_/\/_/\/_/\/_/\/_/
\/_____/\/_/


A Little About Me

• Now
• Widget Syndication to Mobiles
• Then
• Mobile MMO Gaming Tech Platform
• Mobile Advertising Tech Platform
• Back When
• Computer-Assisted Surgery
• Mobile Robotics

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__ __ ____
__ /\ \ /\ \ /\
_\ /\ \__ \ \\\/'/ ___
__ __ _ __\ \ \/\ \ __ \ \ ,_\ __
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\ \ \/ /'__\ \ \ \/\ \L\ \ \ \_\ \ \ \/
\ \ \_\ \/\ \L\.\_\ \ \_/\ \L\.\_ \ \_\
\____/\ \____/\ \_\ \ \____/\ \__/.\_\\ \__\
\__/.\_\ \/_/\/___/ \/___/ \/_/ \/___/
\/__/\/_/ \/__/\/__/\/_/
Computers Know a Lot About You

• Data that can be represented electronically has
  become increasingly personal
• Messages from friends
• Music youre listening to
• Current and upcoming activities
• Weather / Time of Day
• Where you are
• Actions of your social network
• Representing how this data affects you opens up
  interesting possibilities
• Autonomous (agent-based) decision-making
• Relevance Filtering
• Gaming

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____ ___ ___
______ __ ____
/\ _\ __ /\_ \ /\_ \ __
/\__ _\/\ \ /\ _\
\ \ \L\_\/\_\\//\ \ \//\ \ /\_\ ___
__\/_/\ \/\ \ \___ __\ \ \L\_\ __
_____ \ \ _\/\/\ \ \ \ \ \ \ \ \/\ \ /' _
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\ \/\ \/\ \/\ \L\ \ \ \ \ \ \ \ \ \/\ __/\ \ \/,
\/\ \L\.\_\ \ \L\ \ \ \_\ \
\_\/\____\/\____\\ \_\ \_\ \_\ \____ \ \ \_\ \
\_\ \_\ \____\\ \____/\ \__/.\_\\ \ ,__/ \/_/
\/_/\/____/\/____/ \/_/\/_/\/_/\/___L\ \ \/_/
\/_/\/_/\/____/ \/___/ \/__/\/_/ \ \ \/
/\____/
\ \_\
\_/__/
\/_/
Mobiles Filling in Personal Data

• Mobiles fill in the Web 2.0 personal data gap
• Location
• Images / Video
• Convenient device for manual updates
• Mobiles are output devices that are always with
  you

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____ ___
/\ _\
/\_ \ \ \ \L\_\ __ _ __
___ ___ _____\//\ \ __ \ \ _\L /\
\/'\ /'__\ /' __ __\/\ '__\\ \ \ /'__\
\ \ \L\ \/gt lt//\ \L\.\_/\ \/\ \/\ \ \ \L\ \\_\
\_/\ __/ \ \____//\_/\_\ \__/.\_\ \_\ \_\
\_\ \ ,__//\____\ \____\ \/___/
\//\/_/\/__/\/_/\/_/\/_/\/_/\ \ \/
\/____/\/____/
\ \_\
\/_/
A Social Game as an Example
Can Your Life Grow A Tree?
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______ __ __ __
__ /\ _ \/\ \__/\ \__
__/\ \ /\ \__ \ \
\L\ \ \ ,_\ \ ,_\ _ __ /\_\ \ \____ __ __\ \
,_\ __ ____ \ \ __ \ \ \/\ \ \/
/\'__\/\ \ \ '__\/\ \/\ \\ \ \/ /'__\ /',__\
\ \ \/\ \ \ \_\ \ \_\ \ \/ \ \ \ \ \L\ \ \ \_\
\\ \ \_/\ __//\__, \ \ \_\ \_\ \__\\ \__\\
\_\ \ \_\ \_,__/\ \____/ \ \__\ \____\/\____/
\/_/\/_/\/__/ \/__/ \/_/ \/_/\/___/ \/___/
\/__/\/____/\/___/
Mapping Diverse Inputs and Relationships to
Usable Values
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______ __
/\ _ \ /\ \__ __
\ \ \L\ \ ___\ \ ,_\/\_\ ___
___ ____ \ \ __ \ /'___\ \ \/\/\ \ /
__\ /' _ \ /',__\ \ \ \/\ \/\ \__/\ \ \_\ \
\/\ \L\ \/\ \/\ \/\__, \ \ \_\ \_\ \____\\
\__\\ \_\ \____/\ \_\ \_\/\____/
\/_/\/_/\/____/ \/__/ \/_/\/___/ \/_/\/_/\/___/

Using Attributes to Make Decisions and Take Action
Grow New Branch?
Grow New Branch?
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__ __ __ __
_____ __ ______ __
/\ \ __/\ \/\ \ /\ \__
/\ __\ /\ \__/\__ _\/\ \
\ \ \/\ \ \ \ \ \___ __
\ \ ,_\ ____\ \ \/\ \ __ __\ \ ,_\/_/\ \/\ \
\___ __ _ __ __ \ \ \ \ \ \ \ \ _
\ /'__\ \ \ \/ /',__\\ \ \ \ \/\ \/\ \\ \ \/
\ \ \ \ \ _ \ /'__\/\'__\/'__\ \ \ \_/
\_\ \ \ \ \ \/\ \L\.\_\ \ \_/\__, \\ \ \_\ \ \
\_\ \\ \ \_ \ \ \ \ \ \ \ \/\ __/\ \ \//\ __/
\ \___x___/\ \_\ \_\ \__/.\_\\ \__\/\____/ \
\_____\ \____/ \ \__\ \ \_\ \ \_\ \_\ \____\\
\_\\ \____\ '\/__//__/ \/_/\/_/\/__/\/_/
\/__/\/___/ \/_____/\/___/ \/__/ \/_/
\/_/\/_/\/____/ \/_/ \/____/
Anyone Doing This Stuff?

• Mash-Ups
• Yahoo Pipes
• ???