Successful Strategies for Global Surveys

1
Successful Strategies for Global Surveys

• Johnny Weissmuller
• Kevin Borden
• Rosalinda Vasquez
• Randy Agee
• METRICA, Inc

2
Successful Strategies

• Occupational Surveys versus Customer Satisfaction
  Surveys
• Faster, Better, Cheaper
• Faster Survey Development Time
• Faster Data Collection (weeks)
• Faster Response by Incumbents
• Better improved validity
• Better improved response modes
• Cheaper cost avoidance

3
Historical Evolution

• Paper Pencil (1965-1980)
• Bubble Sheets (1976 1997)
• Diskette-based (1995 Present)
• Internet-based (1999 Present)

4
Air Force SponsoredInternet Surveys

• The GenSURV Project (1997)
• Explored Three Possible Approaches
• Built Experimental Prototypes
• Selected Best All-Around Approach
• Included a mandate for generic survey
  capability for MPT data collection (Wink)
• Created the GenSurv Program (1999)
• Metrica retained commercial rights

5
MTISurv Mighty Serve

• Worked with both Air Force and other users to
  create an industrial-strength survey tool
• USAF, USN, USMC, USA, Royal AF, Royal Navy,
  UNOPS, USCG
• Applications Training Needs Analysis,
  Occupational Analysis, Workload Analysis, Pay
  Equity Studies, JSF Design Topics
• Job Families Security Force Officers,
  International Atomic Energy Inspectors, Global
  Project Managers, Band Members, IT Users, First
  Sergeant, Command Sergeant Major, etc.

6
Industrial Strength

• Permits very large, richly branched surveys with
  all Browser/HTML presentation options
• Permits very many respondents (built on major
  data base engine)
• Incorporates many response modalities
• Designed for global review during development
• Allows people to start survey at one location and
  finish up on a different computer.
• Can Export data to CODAP, SPSS, or flat ASCII
• http//www.metricanet.com/hr/mtisurv