Leveraging Your SPSS Base Investment for Survey Research

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Leveraging Your SPSS Base Investment for Survey
Research

• Online seminar presented by
• Dennis Wagner
• Jennifer Galvan
• February 21st, 2002

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Seminar Agenda

• Why Survey Research?
• Survey Flow Chart
• Survey Process
• Survey Creation
• Data Collection
• Data Cleaning Prep
• Analysis
• Reporting Results
• Other Capabilities Services
• Conclusion and QA

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Why Survey Research?

• Satisfaction Measurements
• Customer/Employee Profile Census
• Churn or Exit Reasons
• Complaint Tracking
• Product Features Desired
• Medical Error Tracking

• Patient Outcomes
• Political Polling
• Viewer/Readership Interests
• Assesses program effectiveness
• Distributed Data Collection
• Customer Acquisition

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Why Survey Research?

• Satisfaction Measurements
• Customer/Employee Profile Census
• Churn or Exit Reasons
• Complaint Tracking
• Product Features Desired
• Medical Error Tracking

• Patient Outcomes
• Political Polling
• Viewer/Readership Interests
• Assesses program effectiveness
• Distributed Data Collection
• Customer Acquisition

Get sound survey results in less time.
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DEES
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Post fileto Server
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
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DEES
2
Post fileto Server
3
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
Collect data via WWW or Data Entry Station
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DEES
2
Post fileto Server
3
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
Collect data via WWW or Data Entry Station
4
Read .sav filefrom DEES
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Analyze data using SPSS Analytics
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DEES
2
Post fileto Server
3
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
Collect data via WWW or Data Entry Station
4
Read .sav filefrom DEES
SVWS
6
Post resultsto Server
5
Analyze data using SPSS Analytics
SmartViewerWeb Server
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DEES
2
Post fileto Server
3
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
Collect data via WWW or Data Entry Station
4
Read .sav filefrom DEES
SVWS
6
7
Post resultsto Server
5
Analyze data using SPSS Analytics
SmartViewerWeb Server
View interact with results via your web browser
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Professional Publishing Firm

• Business Objective
• Reduce the time and money spent to produce key
  industry reports for hospital administrators.
• What They Did
• Deployed an integrated SPSS system that enables
  their employees to complete the entire survey
  process from data entry to analysis to output -
  independently.
• Results
• Saved 20,000 annually on consulting fees
• Reduced production time of survey results reports
  from weeks to seconds

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DEES
2
Post fileto Server
3
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
Collect data via WWW or Data Entry Station
4
Read .sav filefrom DEES
SVWS
6
7
Post resultsto Server
5
Analyze data using SPSS Analytics
SmartViewerWeb Server
View interact with results via your web browser
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Survey Creation
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• Value questions
• Can we easily create a variety of survey
  questions and response types?
• Is there an accessible library of past survey
  questions?
• Does our survey creation tool build our data
  repository for us?

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Data Collection
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• Value questions
• Can we distribute our survey using multiple
  methods?
• Can we collect the data we want from remote
  computers?
• How do we minimize manual processing?
• Is the incoming response data valid?
• Can we reuse our surveys easily?

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DEES
2
Post fileto Server
3
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
Collect data via WWW or Data Entry Station
4
Read .sav filefrom DEES
SVWS
6
7
Post resultsto Server
5
Analyze data using SPSS Analytics
SmartViewerWeb Server
View interact with results via your web browser
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Data Cleaning Prep
DEES
4

• Value questions
• What do we have to do in order to create the data
  files structure?
• How much manual effort is involved in cleaning
  the response data?
• How much manual effort is involved in re-coding
  the information from my survey?

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Chat QA Reminder
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Market Research Firm

• Business Objective
• Address and exceed clients demands for online
  surveys and research.
• What They Did
• Deployed Internet-based surveys, including data
  collection, monitoring, and reporting.
• Results
• Grew Web-based business from 0 to 40 of their
  total survey business
• Improved client satisfaction through online
  access to real-time survey results

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DEES
2
Post fileto Server
3
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
Collect data via WWW or Data Entry Station
4
Read .sav filefrom DEES
SVWS
6
7
Post resultsto Server
5
Analyze data using SPSS Analytics
SmartViewerWeb Server
View interact with results via your web browser
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Analysis
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• Value questions
• Do we perform meaningful analysis?
• How many types of analysis do we have available
  right now?
• Do our analyses provide actionable results to the
  people who need them?
• Are our analyses ultimately predicting behaviors?

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DEES
2
Post fileto Server
3
1
Create survey/formin Data Entry Builder
Data EntryEnterprise Server
Collect data via WWW or Data Entry Station
4
Read .sav filefrom DEES
SVWS
6
7
Post resultsto Server
5
Analyze data using SPSS Analytics
SmartViewerWeb Server
View interact with results via your web browser
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Reporting Results
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• Value questions
• Can all end users of our reports view the results
  quickly and remotely?
• Do we have interactive reports for the end users
  and decision makers?
• Are the report views customizable?
• Are the reports easy to republish?

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Gains To Be Had

• Create a wide variety of survey questions
• Easy to use library for storing commonly used
  questions
• Reuse your surveys again and again
• Build your data repository and create your survey
  in one step
• Distribute surveys using multiple methods
  simultaneously
• Collect all the data you want over the web, LAN,
  or entry stations
• Minimize manual processing
• Validate data with no extra steps

• Know your data is clean
• Stop having to recode response data
• Perform meaningful analyses
• Use every type of analysis you can on each survey
• Provide actionable results that can PREDICT
  behavior
• Allow all report users easy and remote access to
  results
• Make reports interactive and customized
• Minimize republishing reports
• Easily republish reports

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Additional Survey Support

• Organize results in easy to read table formats
  SPSS Tables
• Determine appropriate sample size SPSS Sample
  Power
• Perform analysis on small samples SPSS Exact
  Tests
• Evaluate the effects of missing values in results
  SPSS Missing Value Analysis
• Evaluate product/service offering alternatives
  SPSS Conjoint Analysis
• Perceptual Mapping SPSS Categories

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SPSS Consulting Assistance

• Planning
• Guidance for planning
• Survey methodology assistance

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SPSS Consulting Assistance

• Collection
• Survey creation
• Data collection services
• DEES training
• DEES installation
• Data reviews

• Planning
• Guidance for planning
• Survey methodology assistance

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SPSS Consulting Assistance

• Analysis
• Analysis performance
• Analysis assistance
• Review of statistical techniques
• Analysis training

• Collection
• Survey creation
• Data collection services
• DEES training
• DEES installation
• Data reviews

• Planning
• Guidance for planning
• Survey methodology assistance

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SPSS Consulting Assistance

• Reporting
• Deployment
• SVWS installation
• Develop reports
• Web deployment
• SVWS training

• Collection
• Survey creation
• Data collection services
• DEES training
• DEES installation
• Data reviews

• Analysis
• Analysis performance
• Analysis assistance
• Review of statistical techniques
• Analysis training

• Planning
• Guidance for planning
• Survey methodology assistance

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Special offers for those attending

• Fill out the evaluation survey and
• You will receive a discount code for 20 off our
  Survey Methodology and Survey Analysis public
  training classes, valid until March 31st, 2002
• One lucky respondent will win a free tuition for
  one of these classes (899 value)
• All attendees will receive a copy of our Survey
  Tips Guide. Over 70 tips!

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Want to Learn More?

• Full training course descriptions at
• www.spss.com/training
• Or, contact us or one of our other survey
  research experts by calling 800-543-5815.
• Dennis Wagner dwagner_at_spss.com
• Jennifer Galvan jgalvan_at_spss.com

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Conclusion and QA

• Get sound survey results in less time with SPSS.