Where Innovation Takes Shape Software as a Service: A new Business Model

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Where Innovation Takes ShapeSoftware as a
Service A new Business Model
Colleen Smith Director, Software as a
Service Progress Software Corp
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3 Keys for Growth Success with SaaS
Help Partners to apply technology and services to
differentiate their applications from the
competition
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Progress delivers the most innovative application
infrastructure needed for SaaS
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Foster relationships that are valuable and
profitable and shares the RISK
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Differentiate and Empower
Operational/ Business Readiness
Costs Financial Stability
Opportunity Willingness

Target Market Acceptance
Product Readiness
Ease of upgrades Personalization
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SaaS Enablement Offerings

Application Transformation
Sales Marketing Support
Market Assessments
SaaS Business Planning/ Modeling
Technical/ Consulting Support
Best Practices
Training/Empowerment Workshops
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Innovative Application Infrastructure

• Rapid SaaS application development
• Delivering business agility and superior service
  with a service-oriented architecture
• Processes created with a focus on business needs
  rather than technology.
• Removal of complexity and technology obstacles
• Business process development to service
  deployment
• Seamless integration and Web service monitoring
• High-productivity, reliability and performance
• A rich, continuous User Experience
• Including UI and data access
• Simple, intuitive, and compelling

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Promoting collaboration and expanded channel
opportunities via Service Delivery Networks
Extended Community
users
users
Progress Vertical Marketplace
Web Services
App Services
Bus. Services
Application Partners
Bus. Apps
Bus. Apps
Bus. Apps
PSC Application Infrastructure
Service Delivery Network
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Shared RISK
Key Differences
SaaS allows for better business term alignment
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Value Metrics Flexibility/Growth

• A price that reflects the business
  process-related benefits being provided by our
  partners...
• For example

per Paycheck
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innovation by Progressleads to Innovation by
our Partners
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Innovation in Delivering Applications Just a
few of our Software as a Service partners
Progress makes it easy and efficient to move to
the SaaS model....
Angela Margolit, President, Bluebird Auto Rental
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