Paperless Publishing

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Paperless Publishing

• Peer-review, production, publication, and
  promoting information technology
• Council of Science Editors
• 45th Annual Meeting, Short Course on Electronic
  Publishing Solutions
• Sat, 4 May 2002, 830-430

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Agenda

• Paperless Publishing Overview
• Definition
• Components
• Examples
• Implementing Information Technology
• Deciding to change
• Initial planning
• Evaluating options
• Vetting the vendor
• Contract considerations
• System deployment
• External promotion

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Paperless Publishing A Definition

• Old
• Electronic distribution of journals with no
  corresponding paper version.
• Series of separate electronic services.
• New
• Fully integrated and entirely digital process for
  taking manuscript from submission through
  production all the way to distribution.

4
Paperless Publishing Components

• Electronic copyediting and coding
• Electronic manuscript submission
• Online peer review
• Digital art
• Seamless production tracking
• Electronic content

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Electronic editing

• Evolution
• Diskette
• Email attachment
• Web-based submission
• Electronic pre-edits
• Style
• References
• Vendor examples
• Cadmus Journal Services
• Carden Jennings / Scholar One
• The Sheridan Press
• Xtyles

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Manuscript submission and peer-review

• Evolution
• Home-grownsmall shop database
• Separate submission and peer-review
• Integrated Web-based systems
• Systems
• eJournalPress (eJournalPress.com)
• BenchPress (HighWire)
• Editorial Assistant (Aries Systems)
• Manuscript Central (Scholar One)
• Rapid Review (Cadmus)
• Peer Review Assistant (MSS)
• Digital art (www.cadmus.com/digitalart)

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Production systems

• Tracking systems
• Bundled with compositors, printers
• Databases, not fully integrated
• Electronic proofs (PDFs)
• Direct to plate
• No film
• Text
• Ads

8
Electronic content

• Online-only text pages
• Additional articles published
• Short/long versions
• Skip editorial production steps?

• Graphics
• Illustrations
• Tables
• Color
• Video
• Formats
• CD-ROM
• Online
• Handheld (PDAs)

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Electronic Content continued

• Virtual journals
• Content extracted from publication, family of
  publications
• Subspecialty areas
• Co-publishing
• Cross-product linking
• HighWire toll-free links
• CrossRef
• Cross-product searching
• Subspecialty portals
• Super sites

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Implementing Information Technology

• Disruptive change
• Changes workflow, process
• Changes individual responsibilities
• Lack of leadership, follow through
• Training shortfall
• Internal
• External
• Lack of system integration
• Unforeseen costs
• Vendor inexperience, instability

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Deciding to change

• Whats the competition doing?
• Publish or perish
• Technological sophistication of authors
• Reader demand
• Speeding up the publication cycle
• Introduce process efficiencies
• Economic forces (cost-savings)

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Initial planning
Implementing Information Technology White Paper
written by the Kaufman-Wills Group for The
Sheridan Press.

• High level backing
• Broad participation
• Skilled project leadership
• Manage expectations
• Instant
• Easy
• Free
• Technology stardust
• Clear goals

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Evaluating options

• Classic make or buy decision
• Build your own
• Buy the software
• Buy the service
• Testing
• Demos
• Workflow
• Total cost of ownership
• Virtue of simplicity
• Costs of customization
• Flexibility is key

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Vetting the vendor

• Vendor selection mission critical
• Consequences of potential problems
• Company stability
• Technology
• Staff and support
• Client satisfaction
• Intangibles
• Attitude
• Understanding publishing
• Understanding process improvement
• Future vision

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Technical due diligence checklist

• The company
• Staff
• System overview
• System architecture
• Redundancy and backup

• Security
• Support
• Training
• Warranty
• Privacy policy
• References

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Contract considerations

• Basic system costs
• Unexpected costs
• Ownership of system
• Ownership of data
• Contract termination
• Training

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System deployment

• Focus on deliverables
• Maintain communication
• Expect resistance
• Plan user support
• Roll out slowly

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External promotion

• E-mail communications
• Announcement pages boxed ads in journal
• Editorials in journals articles in society
  newsletters, tabloids
• Instructions for Authors
• Web sites
• Online FAQs
• Editor Web pages (APS)
• Print and online co-promotion

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Full-service consultants serving scientific and
medical publishersin the areas of business
development, onlinestrategy, workflow
efficiency, marketing and market research, and
employee recruitment.

• Cara S Kaufman / Alma J Wills / Partners
• Kaufman-Wills Group, LLC
• 24 Aintree Road / Baltimore MD 21286
• 410 821 8035 ph / 410 821 1654 fax
• ckaufman_at_bellatlantic.net / http//www.kaufmanwill
  s.com