Visitors to the Mandela Portal

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Visitors to the Mandela Portal

• Shadrack Katuu
• MLIS, MAS, Bsc. Info. Science, Cert. IT Law

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Outline

• Defining a portal
• Describing the Mandela Portal
• Phases in Mandela Portal development
• Statistics top 10 keywords, top 10 traffic
  sources, top 10 countries worldwide, top 10
  countries in Africa, top 10 languages, top 10
  browsers, top 10 operating systems, top 10 screen
  resolutions, top 10 landing pages, top 10 exit
  pages.
• Concluding remarks

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Defining a portal

• Definitions vary but fundamentally portals are
  seen as roadmaps or gateways to information
  resources
• There are different kinds of portals from very
  simple ones that provide a basic index to
  information resources to more sophisticated ones
  that not only manage the catalogue of information
  resources but also how different categories of
  visitors view these resources.
• Sophisticated portals organize information in
  channels, customizable page containers where
  specific information or applications appears.
  Users to these portals have customized
  information that may include calendars, to-do
  lists, discussion groups, announcement and
  reports, news feeds, searches etc.

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Describing the Mandela Portal

• The home page provides most current content plus
  links to different parts of the site including
  the institutions various programmes, photo
  gallery, featured sections, a video gallery, a
  site index and a search facility.

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Describing the Mandela Portal the video and
photo galleries
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Describing the Mandela Portal speeches and
archival materials databases
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Describing the Mandela Portal site index and
news feed facility
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Phases in Mandela Portal development

• The Portal has had a long history dating back at
  least 8 yrs.
• The main web domain www.nelsonmandela.org was
  first registered on the 29th of October 2001.
  Since then other domains have been acquired in
  order to resolve to the main domain including
  www.nelsonmandela.com , www.nelsonmandela.org.za
  , www.nelsonmandela.biz and www.nelsonmandela.co.z
  a
• However, others are still in the process of being
  acquired including www.nelsonmandela.net ,
  www.nelsonmnadela.info, and www.nelsonmandela.edu.
  
• The WayBackMachine (an archive of websites) dates
  the Portals first archived collection is from
  March 23rd 2002.

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Phases of the Mandela Portal

• There have been three distinct phases to the
  development of the Portal, coinciding with
  different service providers used at each phase.
• The first phase that lasted until November 2005
• There were links to speech content, press
  releases, merchandise, and a webcast.

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Phases of the Mandela Portal

• The 2nd phase was from November 2005 until July
  2007. Additional features included an image
  gallery and a search facility

• The 3rd phase began in July 2007 and still
  continues with different stages of improvement
  each year

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Statistics

• How was the visitor information collected?
• Information was collected using Google Analytics
• This is a free service from Google whose
  objective is to track how visitors find and
  explore any website.
• It currently offers free tracking for up to 5
  million page-views per month
• Reports can be exported into Tab separated text
  files, XML files, PDF files and Ms Excel (CSV)
  files

• Basic facts
• Time period 1st March 2008 to 28th February
  2009
• Number of visitors total of 297, 396 unique
  visitors (does not include bots and other
  automated systems). This translates to an average
  of 814.78 unique visitors per day
• Number of page views a total of 922,824 which
  translates to 3.1 pages per visitor.
• On average users spent 2 minutes 39 seconds on
  the site.

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Statistics page views
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Statistics page views
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Statistics top countries worldwide
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Statistics top countries worldwide
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Statistics top countries worldwide
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Statistics top countries worldwide
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Statistics top countries in Africa
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Statistics top countries in Africa
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Statistics keywords
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Statistics keywords
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Statistics keywords
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Statistics keywords
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Statistics keywords
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Statistics keywords
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Statistics keywords

• some keywords to note
• South Africa personalities e.g. Steve Biko, Amina
  Cachalia, Dr Nthato Motlana, Bram Fischer,
  Basetsana Kumalo and Frene Ginwala, Judy Sexwale.
• African personalities e.g. Samora Machel, Ali
  Mazrui
• Places in South Africa e.g. Soshanguve, Klipptown
  
• Staff members e.g. Molly Loate, Buyi Sishubi,
  Achmat Dangor
• Words in other languages e.g. in Arabic and
  Portuguese

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Statistics top languages and browsers
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Statistics top operating systems and screen
resolutions
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Statistics top landing and exit pages
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Statistics content by title
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Statistics content by title
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Concluding remarks

• Most traffic is from North America and Europe. On
  the website, of the top 10 countries, 5 are from
  Europe and 2 from North America accounting for
  52 of the traffic.
• Looking at the statistics on landing and exit
  pages, 63 of the visitors landed on the home
  page 41 exited from the home page. This has
  caused a review of the home page to create user
  paths in order to reduce the bounce rate.

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Concluding remarks current home page vs. new
home page
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Concluding remarks dotmobi site

• According to the International Telecommunication
  Union, mobile phone penetration in South Africa
  by last year was 92.15. This figure compared to
  others (e.g. computers 8.36, internet users
  8.16, fixed lines 9.56) provides an enormous
  opportunity.
• The institution started working on a mobi site in
  the 2nd half of 2008 and did a soft launch in
  December. The aim is to actively use it within
  several of the institutions programmes with
  communities

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Concluding remarks dot mobi site

• The sites address http//m.nelsonmandela.org
  with www.nelsonmandela.mobi currently being
  acquired.
• Statistics on the site were tracked from 1st
  December 2008 to 28th February 2009
• Not surprising US and Norway visitors account for
  52 of the traffic.
• Additionally, more than 60 of the traffic either
  comes from referring sites or search engines.

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Concluding remarks - mobi site statistics
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Concluding remarks dot mobi statistics
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Concluding remarks