Marketing Your Company

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(No Transcript)
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Marketing Your Company

• 10 lessons from the online dating industry

Presented by Stacy A. Sacco, MBAOriginal Copy
by Amy GardnerVenture Communications Group
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Lesson 1 Start circulating

• Imagining a date,
• isnt a date
• Get cleaned up
• Meet lots of people
• Expect some rejection
• Learn from your mistakes
• Keep moving

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Lesson 2 Write a compelling profile

• First impressions matter
• Know your identity
• The purpose of the profile is to meet
• People are not profiles
• No substitute for the face to face encounter

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Lesson 3 Know your market
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Lesson 4 Focus

• Avoid the shotgun approach
• Target your effort within a niche
• Know your limits
• Enroll people with complementary skills

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Lesson 5 Assess competitive realities

• Yes, youre unique, but
• Dont over estimate
• your worth
• Identify your unique
• value proposition (UVP)
• The problem with a revolution? Change.
• Revisioning needs wants

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Lesson 6 Listen

• Highest form of flattery is imitation
• 2nd highest, to ask someones opinion
• Its okay not to know
• it all. Leads to next conversation
• Dont interrogate!

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Lesson 7 Establishing credibility

• History of success
• Show dont tell
• Be interested
• Ask good
• questions
• Follow up within
• 24 Hours
• Do what you say

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Lesson 8 Make it relevant

• Why should I care?
• Whats in it for me?
• So what?
• Value MU/P

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Lesson 9 Address the logistics

• Compatibility issues
• Sales cycles other biorhythms
• Strategic partners matchmakers
• Regulatory issues
• Give yourself plenty
• of time

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Lesson 10 Timing is everything

• Stay in touch
• Exercise patience
• Watch the body language
• Ask for feedback then pause

Whats on your mind?
What would make this more compelling?
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Marketing is about people

• Relationships are an ongoing process
• Change is the one sure thing
• Keep courting your significant others
• Make no assumptions
• Keep asking
• questions
• Have fun!!!

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Worst Case Scenario
You attend a meeting where you dont know anyone
not even one person!!! What do you do?
YOU
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Tactic 1
Find a Person Standing Alone
YOU

• Situation Tactics
• They are typically happy to meet you
• You say, I see youre alone too?

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Tactic 2
Joining a Group When They Regroup
Bar, Buffet or Registration Table
YOU
YOU
YOU

• Situation Tactics
• Wait until they break up and get in a line
• Start conversation with one person
• Join their circle when they regroup

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Tactic 3
The Full Frontal Assault!
YOU

• Situation Tactics
• Hard to break into conversation
• Stand at perimeter and look at one
• person to get their attention
• You say
• Hi, I wanted to introduce myself
• So are you all members?
• - Hi can you tell me about the group?

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Lets Network! Introduce yourself to someone
you dont know. Find out the following
information?

• Their first name?
• Where they are from?
• Favorite hobby?
• Shared resources?
• How can you benefit them?
• How can they benefit you?