Dr' Bert Tollison

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SWOT ANALYSIS

• By
• Dr. Bert Tollison
• Department Head and Professor of Business
• Rogers State University

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SWOT ANALYSIS
Purpose
Goals
Objectives
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The Strategic Management Process
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The External Environment
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External Analyses Outcomes
Opportunities and threats
By studying the external environment, firms
identify what they might choose to do.
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Components of Internal Analysis Leading to
Competitive Advantage and Strategic
Competitiveness
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Building Core Competencies

• Four Criteria of Sustainable Competitive
  Advantage
• Valuable capabilities
• Rare capabilities
• Costly to imitate
• Nonsubstitutable

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The Four Criteria of SustainableCompetitive
Advantage
Valuable Capabilities Help a firm neutralize
threats or exploit opportunities Rare
Capabilities Are not possessed by many
others Costly-to-Imitate Capabilities Historical
A unique and a valuable organizational culture
or brand name Ambiguous cause The causes and
uses of a competence are unclear Social
complexity Interpersonal relationships, trust,
and friendship among managers, suppliers, and
customers Nonsubstitutable Capabilities No
strategic equivalent
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RSU Strategic Planning Process
Commitment to Academic Innovation and Integrity
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3
Commitment to Supportive Student Services
University Goals Objectives And Strategies
RSU Mission Statement
Commitment to Planning
And Effective Use of Resources
Commitment to Effective Use of Technology
Commitment to Community Outreach
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Departmental Plans, Goals and Objectives
Budget Need Preparation
Departmental Assessment Plans
Review And
Evaluation
Implementation