An Academic Perspective to Marketing Pharmacology

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An Academic Perspective to Marketing
Pharmacology

• Historical perspective as seen through The
  Pharmacologist and TIPS articles
• Consensus that exposure to formal instruction in
  pharmacology at the undergraduate level induces
  interest
• Approaches to teaching are as varied as the
  individuals who teach

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Historical Perspective vis a vis Tulanes
Experience

• Tulane course has been taught for 30 years
• Approach has not changed, but purpose and
  marketing have.
• Instituted a minor in pharmacology in 1990
  Honors major on demand

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Course Content
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Course Content

• Organization
• General principles
• Autonomic nervous system drugs
• Central nervous system drugs
• Selected topics

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Exams

• 4-6 short fill-in-blank, short discussion-question
  -type quizzes
• Midterm examination
• Final examination

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Textbooks

• None have been required until recently.
• Those recommended
• DiPalma-Basic Pharmacology in Medicine
• Goodman and Gilman-The Pharmacological Basis of
  Therapeutics
• Physicians Desk Reference (PDR)
• Liska-Drugs and the Human Body
• Julien-A primer of Drug Action

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My textbook

• Drugs and their Actions, 2000, Erudition Press
• Evolved from the course we teach. Images are
  simple, i.e., Lippincott which is the most
  popular textbook for medical students

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Example of Text Figure
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Things that work...

• Name of course must clearly advertise content
• Demonstrate diversity of pharmacologists if
  course is team taught
• Teach topics that are relevant to undergraduates

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and things that dont (work)

• Class size is an issue and too many students can
  jeopardize problem based learning approaches
• Travel time from one campus to another can be
  viewed as a nice diversion or time-consuming by
  lecturers
• Lecturers must be monitored and hand-picked

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Challenges for the Future

• How many students can be accommodated
  effectively?
• How often can your faculty teach the course?
• Should the course content be user friendly or
  very challenging?

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Challenges for the Future

• How do we accommodate all the undergrads who want
  research experience in pharmacology?
• How do we interest Faculty in teaching
  pharmacology courses?

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Challenges for the Future

• How can ASPET and the pharmaceutical industry
  partner in undergraduate education?