Enhancing creativity and innovation in turbulent times

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Enhancing creativity and innovation in turbulent
times
Dr Amantha Imber, Founder, Inventium
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St Andrews, Melbourne
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A purple school
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Organisational Psychology
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Consumer Psychologist
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Science-based creativity
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32
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24
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4 science-based ways to increase creativity.
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Shifting
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1. Shifting increases the diversity and number of
ideas generated.
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Assumptions
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2. Crush assumptions to generate new ideas.
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a) Most of my ideas are generated with the same
team of people.
b) Most of my ideas are generated with different
people.
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3. New or external people increase creativity
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4. Clench your left fist to think more
creatively.
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4 science-based ways to increase creativity.
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Time to commit
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A final word
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amantha_at_inventium.com.auwww.inventium.com.au